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Content

Editor's Introduction VII

Special Issue: To Be or Not to Be: Taiwan TV¡¦s 50th Anniversary

Yu-Fen Ko

Social Conditions of Taiwan¡¦s Television Industry during the 1960s 3

Shun-Chih Ke

Television Never Fades Away, It Merely Transforms: A Technological Perspective to Re-Examine the Dynamics between Television and Society 19

Hsiu-hui Sun & I-fen Chen

Exploring the Research Paths of Taiwan¡¦s Television Commercial History: From Semiotics, Narratology to Cultural Studies 45

Chang-de Liu

A Brief Labor History of Taiwanese Television News, 1962-2012 67

Ping-Hung Chen

An Investigation of Local Implementation of TV Access Rights on Cable TV¡¦s Public Access Channels: Reflections on Fifty Years of Media Access Right in Taiwan 98

Research articles

Yu-li Liu

Self-Regulation and Ombudsman: Satellite TV News Channel Accountability Principles and Practices 133

Yie-Jing Yang & Mei-Ling Hsu

Perception and Communication of Environmental Risk: A Case Study of Situational Publics Regarding Global Warming 169

Ching-chan Wang & Chiung-wen (Julia) Hsu*

Self-Healing Journalists? An Exploratory Study on How Journalists Manage Traumatic Stress Using Social Support Framework 211

Yi-ting Chen & Chin-jung Luan

Natural Language Processing and Its Application for Word of Mouth Studies 259

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Content

Editor's Introduction VII

Special Issue: Journalism in Transformation: Platform vs. Content, Production vs. Consumption

Kuo-Jen Tsang & Yean Tsai

A Narrative Perspective of News Interviewing: A Theoretical Proposal 3

Che-Wei Wang & Shu-Chu Li

Using the Affective Events Theory to Examine the Relationshipsamong Emotion, Interpersonal Conflicts, and CommunicationStrategies: A Study on Journalists in Taiwan 31

Yuhmiin Chang

Demographics and News Consumption Behavior: New Typology that Integrates News Media and News Brand 81

Yu-Chung Cheng & Pai-Lin Chen

Communicating Uncertainty: Exploring the Roles of Social Media during a Disaster Event 119

Li-Xin Cao

Establishing a Newspaper in a Changing World: A Historical Study of Cheng She-Wo¡¦s ¡§Journalism Project¡¨ 155

Research articles

Da-Lun Tang

Shut Down Our Computers, and Getting Close To Nature!: Review of The Shallows: What the Internet is Doing to Our Brains 183

Call for Papers

195

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Content

Editor's Introduction VII
Special Issue Editor¡¦s Introduction IX

Special Issue: Government, Media, and Product Placement

Chen-Ling Hung

The Boundaries of Government Propaganda: A Lesson from the United States 3

Tai-Li Wang

Textual Analysis and Audience Research of Governmental Embedded Messages in TV News Programs 25

Lihyun Lin

Debates and Changes on the Regulations of Product Placement in the U.K. 45

Chinhwa Chang

Analysis of the News Placement and Coverage of Three Chinese Buying Groups by Taiwan¡¦s Four Main Newspapers from the Perspective of van Dijk¡¦s Discourse and Manipulation Theory 65

Chao-Chen Lin

New Bottle, Fake Source? Translating Product Placement for New Media 95

Research articles

Shieu-Chi Weng

A Profile of Communication Research in Taiwan 117

Jiun-Wei Hsieh & Mei-Ling Hsu

Framing of Scientific Development and Risks: A News Analysis of Genetically Modified Foods in Taiwan 143

Ying Lee & Huiping Huang

Paradigm Shift of Indigenous Science Education: Analysis of the TV Science Program Little Science Hunters from Multicultural Education Perspectives 181

Teck-Peng Chang

Internet-Driven Democratization and Counter-Attacks by the State: The Experience of Malaysian Online Media 229

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Content

Editor's Introduction VII
Special Issue Editor¡¦s Introduction IX

Special Issue: NSC Project Reports: Academics and Life, Groups and Leadership

Yaly Chao

Why Communication? 3

Yean Tsai & Kuo-Jen Tsang

Research on Aging Communication: A 10-Year Review 25

Mei-Ling Hsu

From Interdisciplinary Encounter to Indigenous Practice:An Journey to Health Communication Research 41

Research Articles

Yu-Pei Chang

Experiential Pleasure of Online Gamers 61

Tzu-Hsien Wu

New Media Fans 97

Pei Tsai

A Preliminary Study of the Relationship between Hakka Television and the Taipei Metropolitan Hakka Audience¡¦s Ethnic Identity Construction 189

Call for Papers 233

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Content

Editor's Introduction VII

New Perspectives in Communication Research in the Post-Crisis Era

Yuezhi Zhao

Looking East, Going South¡¨: Exploring New Perspectives in Communication Research in the Post-Crisis Era 3

Yong Hu

Resistance to Global Capital or Authoritarian State? Choice of Action in Chinese Media and Society 31

Jack Linchuan Qiu¡@

Southern Imagination: Class, Network, and Communication 51

Hui Tai

The Building of Critical Cosmopolitanism and Radical Alternative Media Movement 71

Chung-Hsian Kuang

Knowledge Rooted in the Grass 89

Research Articles

Nien-Hsia Liu

The Developments and Issues in Comparative Public Opinion Research: A Preliminary Introduction 109

Yie-Jing Yang & Mei-Ling Hsu

Risk Society, Risk Information and Web Communication: A Case of the Global Warming Issue 151

Pei Tsai

How Do Taiwanese Become Australians? Communication Interaction in Cross-Border Identity 193

Yean Tsai & Kuo-Jen Tsang

Grandma and Grandpa¡¦s Stories in Blogs -- From Narrative Theory to the Autopoiesis in Organization and Communication 193

Book Review

Weber H. W. Lai

Media Economics: Characteristics and Policy Responses 267

Call for Papers¡@

293

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Content

Editor's Introduction vii

Forum: The Current Scholarship and Suggestions for Future Research in Feminist Studies

Fang-chih Irene Yang

NSC Report on the Current Scholarship and Suggestions for Future Research in Feminist Studies in Communication and Cultural Studies 3

Ping Shaw

Local Grounding of Media and Gender Studies 15

Nien-Hsuan Fang¡@

We the Researchers and the Researched 25

Fang-chih Irene Yang

Reflections on Research Methodology and the Dilemmas of Institutionalization in Feminist Studies 35

Research Articles of Political Communication

Hsiu-hui Sun & I-fen Chen

The Discursive Strategies Used by Political Talk Shows in Taiwan:¡§The Suspicious Case of Grand Justice¡¦s Lobbying for the Reconsideration of the Truth Investigation Committee Statute¡¨ as an Example 45

Ching-Ching Chang

The Effects of Political Advertising:The Role of Issue Ownership 93

Chien-Chiang Lee & Yei-Wei Chou

The Impact of Press Freedom on Corruption:International Evidence 131

Research Articles of Television and Internet

Ping-Hung Chen

A Study on Synergy Bias of Media Conglomerates 177

Kuo-Feng Tseng¡@

What are the impacts of the different payment mechanisms on the programming output of the cable networks? 215

Hung-Yi Lu, Hsin-Ya Hou, Tzu-Pei Chen, Mei-Chun Lin & Cheng-Chung Lee

Internet Use Motivations, Perceived Credibility of Online Information, and Decision-Making 255

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Content

Editor's Introduction vi

Research Articles

Hsiaomei Wu

Folksonomy and Episteme: The Information Order about Tagging 3-32

Shun-shing Huang

From Agora to Theatre: Chen Shui-bian¡¦s Media Spectacle 33-92

Hui-wen Liu

The Knowledge System Constructed by News: The Perspective of Schutz¡¦s Phenomenological Sociology 93-132

Chao-chen Lin

No News Isn¡¦t Good News: A Critical Study of Free Newspapers in Taiwan 133-166

Huiping Huang

An Exploratory Study on Deliberative Reporting, Civic Cognitions and Deliberation 167-217

Yu-chan Chiu

Who Talks in the News? A News Coverage Analysis of Medical Dispute 217-248

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Content

Editor's Introduction vi

Research Articles

Shieu-chi Weng

A Case Study of Open Science: Problematics of Scientific Publishing in Taiwan 3-30

Kai-ming Tsao

Lin-mei Huang

Identity Resistance Strategies in Daily Conversation: A Study of ¡§Taike¡¨ Identity Discourse on the ¡§Wretch¡¨ Blog 31-76

Chen-Ling Hung

Ya-chin Liao

Fang-ru Lin

The Domestication and Tabloidization of International News: How Taiwan¡¦s Newspapers Cover the WTO Meeting in Hong Kong 77-114

Yie-jing Yang

The Meaning of Internet Publics: Publics, Public Sphere and Deliberative Communication 115-168

Chien-ju Chou

Jiunde Lee

Interactive Storytelling and Mythical MMORPGs: A Study of Story Plots, Characters, and Interaction Behaviors 169-230

Yuhmiin Chang

Comparing Effects of Single and Multiple Media Repetition 231-266

Li-jung Wang

Wei-ching Wang

Shu-juan Zhu

The Transnational Community Media in Taiwan: A Case Study of the Program of ¡§Taiwanese Wives¡¨ 267-314


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Content

Editor's Introduction vi

Research Articles

Yean Tsai

Kuo-jen Tsang

The Role of Emotion and Memory for the Elderly in Reading News Stories 3-36

Anne Wan-ling Hu

Ming-hone Tsai

Restructuring the Use Innovativeness Model: How Creativity Matters 37-74

Ken Chih-yan Sun

Constructing Masculinities at Work: A Case Study of the Photojournalists' Work in Taiwan 75-116

Mine-ping Sun

Shirley J. Ho

The Management Strategies of Mainstream News Firms in Taiwan: The Closing of the Min Sheng Daily 117-142

Yu-li Wang

The Study of News Supervision by Public Opinion in Mainland China: A Political Economy Analysis 143-180

Hong-tao Li

Academic Practice under the Quantitative Evaluation System 181-222

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Communication Telescope

Ya-ly Chao

Are We Ready for the Future?

223-232

The Editor

How Communication Education and Research Cope with the Future? A Survey

233-240


²Ä12´Á / ¥Ø¿ý / ¤¤¤å / ­^¤å 2007-12 ¥X¥Z

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Content

Editor's Introduction vi

Research Articles

Weng-jeng Peng

On Understanding and Misunderstanding of Third-Person Effect 3-52

Ying-ting Shih

The Role of Online News Media: From Content Provider to Advocate of Public Debates 53-88

Tsui-sung Wu

Oral People in the Literate Age: An Exploratory Research 89-130

Hsi-jui Wu

Rong-da Liang

The Impact of Product Placement on Placement Communication Effects 131-164

Da-lun Tang

Wen-yu Chang

Exploring Eye-Tracking Methodology in Communication Study 165-214

New Perspectives in Communication

Chih-hsien Chen

The Artificial Aura in the Age of Digital Reproduction 215

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Content

Research Articles

Chiung-wen Hsu

Rethinking Media Education Curriculum: A Reflection on Digitalization 3-48

Shun-hsiao Chen

(Response) The Experiment on Digital Media on the Wave of Sea Change 49-58

Chen-chao Tao

(Response) Quantitative Change, Qualitative Change, or No Change? Journalism and Communication Education at the Age of Convergence 59-64

Chiung-wen Hsu

(Response) How Students and Curriculum Cope with the Digital Challenge? 65-70

Kang-pei Chen

Christine P. Chang

Ruey-yun Horng

Effects of Metaphor on Science Text Comprehension 71-110

Chang-de Liu

The Political Economy of Media Ethics: States, Capital, and the Formation of Journalistic Norms 111-154

Yu-lin Chang

The Discourse of Information-Literacy: An Application of Biographical Method 155-208

Cheng-tao Liu

The Impact of Concealment on Organization-Public Relationships from the Perspective of Customers: The Case of Convenience Store 209-242

Hsu-chu Ho

The Thoughts and Operation of Market-driven Journalism: A Case Study of "Apple Daily" 243-274

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Content

Special Issue: Broadcasting Policy and Media Reform

Ti Wei

Regulatory Issues of Public Broadcasting 3-25

Chen-ling Hung

Chang-de Liu

The Commercial Broadcasting Regulation from the Perspective of Communication Rights 27-53

Shih-hung Lo

Chung-hsiang Kuang

Chen-ling Hung

Kuo-wei Cheng

Watching the Media Regulator NCC in Taiwan 55-85

Yuan-chen Cho

Summary of the First NCC Council Members' Core Discussions 87-105

Articles of Special Issue
Yann-long Chen  Yu-li Liu Toward A Public Broadcasting Group: Legislative Suggestions for Hakka and Indigenous TV in the Digital Age 109-153

Lih-yun Lin

Ching-ting Wang

Public Service Broadcasting and Creative Industry: The Case of New Zealand 155-192

Research Articles

Yu-chieh Lo

Chin-hwa Chang

Networks and News: Reexamination on Ties between Reporters and Sources from the Perspective of Social Capital and Agency Theory 195-231

Wei-wen Zhong

Pai-lin Chen

Shun-hsiao Chen

Craftsmanship at the Digital Age: An Analytical Framework 233-264

New Perspectives in Communication

Shun-tzu Tsai

Yu-wu Lin

The Study on Work Flows and Specifications of Digital Archives 267-316

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John Lent ¡uµo®i¶Ç¼½¡v»P¡u¥þ²y¤Æ¢A¼Æ¦ì¤Æ¡v 37-51
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275-303

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Content

Special Issue: Globalization and Local Development in the Context of Critical Communication

Vincent Mosco

Communication Globalization: Myth and Power in the Digital Age 3-25
Chien-San Feng ¡iResponse¡jThe State and Social Responsibility of Media 17-36
John Lent Development Communication and Globalization / Digitalization 37-51

Liangwen Kuo

¡iResponse¡jDigital Capitalism and the Myth of Development Communication 53-68

Articles of Special Issue
Lihyun Lin Capital Formation in Taiwan's Television under the Authoritarian Rule 71-112

Yupei Chang

Yuh-Wei Leu

Does Internet Emancipate Females? 113-150

Research Articles
Jing-Huey Hwang English-Mandarin Code Mixing in Taiwan's Media 153-198
Tzu-Yuan Peng Value-Added Services in Interactive TV Baseball Program 199-237
Ding-Yu Chan Chang-Yung Kung Hai-Tao Chin An Analysis of News Coverage of Antismoking Related News 239-271

New Perspectives in Communication
Shao-Chia Hu Narrative Rejuvenating on Human and Social Science Writing 275-303

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Content

Special Issue: Rethinking Product Placement in the Media
Shu-Pei Tsai Product Placement in Television News from a Marketing Perspective 3-15
Lionel Huang Sweets or A Piece of Tasteless Cake?

17-25

Caroline Lin Product Placement: Destruction of Journalism and Advertising Ethics 27-40

Chang-De Liu

Shih-Hung Lo

The Norm of Product Placement from a Political Economy Approach 41-62

Articles of Special Issue
Chen-Hsing Hsu & Jhen-Yu Huang A Study of Product Information Suspiciously Embedded in Television Trendy Drama 65-114
Yu-Li Wang An Exploratory Study on the Application of Product Placement in the Tobacco Control 115-159
An-Chi Hsu ¡iResponse¡jPlacing? Inserting? Creating? Learning? 161-178
Huei-Ling, Liu Crisis of the utilization of "product placement" in news: The exploration of the public interest of news media in Taiwan 179-207
Ping-Hung Chen Exploring Advertorials in Television News: Product Placement vs. Professionalism of News Reporting 209-246

Research Articles
Hsiao-Yung Wang Revisiting the Concept of "News": The Modernity and Post-modernity of Linguistic Studies in Taiwan's Journalism History 249-287

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Content

Special Issue: Communication, Education and Practice in Multiculturalism

Hsin-Huang

Michael Hsiao

Toward a New Paradigm of Ethnic Communication in Cultural Diversity

3-8

Kuang-chun Li ¡iResponse¡jHow to Prepare a Cross-Cultural Trip?: Some Reflections on Multicultural Courses 9-16
Chin-hwa Chang ¡iResponse¡jHow to Develop Structural Critiques for an Advanced Multiculturalist Course? 17-29
Chung-hsiang Kunag ¡iResponse¡jRethinking Multiculturalism in Its Practice 31-40

Articles of Special Issue
Jung-hui Becky Yeh Education and Practice in Inter-Cultural Communication 43-77
Kuo-Feng Tseng Rethinking Diversity Index Measuring and Statistic Problems in Media Content Analysis 79-100
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Vivien Wang Multicultural Public Service Broadcaster: An Australian Experience 103-134

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Research Articles
Chang-Shih Chen Commodification of the Production Process of TV Programs in Taiwan: A Perspective of Political Economy 137-181
Yie-Jing Yang Media Discourse of Polling and Its Construction of Public Opinion: From a Perspective of Critical Linguistics 183-226
Mei-ya Lin

Chien-Yi Chiang Wei-Humg Tsai

The Third Person Effect of Slimming Advertisements 227-253

Call for Papers 258-268

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Special Issue: Re-reading Saussure¡ÐA Communication Perspective
Yu-Chai Lai What Does 'Langue' Mean from Saussure's Perspective? 3
Pei Tsai "Wombat", Who Are You? Enlightenment from Saussure's Semiology and His Limitation 11
Yu-Chung Cheng Escape from Saussure's System: The Combination, Separation, and Recombination of the Signifier and the Signified 19
Ya-Hui Chen How the Concept of Arbitrariness Informs the Study of Meaning? 35
Shu-Fen Yang The Galaxy of Linguistics: The Transformation of Associative Relations 53
Hui-Wen Liu ¡iResponse¡jEvents or Signs? 83

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Hui-Chun Su

Kuo-Jen Tsang

Patronizing Speech in News Interviews: A Further Discussion of the Reporter-Source Interaction 105
Yean Tsai A Historical Review of the TV Drama Programs in Taiwan's Three Wireless TV Companies, 1962-2002 157
Tzong-Sheng Deng Who Gains Access to The Media? A Study of Contribution to Opinion Page in Terms of Cultural Capital 195

Call for Papers 241

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Special Issue: Electoral Culture and Media Manipulation: Observations on the 2004 Presidential Election in Taiwan
Ringo Ma The Culture and Communication Associated with Taiwan Election 3
Joseph Man Chan Short on Mutual Trust and Professionalism: Observations on the Presidential Race in Taiwan 11
Caroline Lin A Demonstration of Baudrillardian Simulation: The TV Networks' Ballot-counting and Tallies Massaging during the 2004 Taiwan Presidential Election 15
Guo-Ming Chen The Soulsearching of Taiwan Media 25

Research Articles
Yu-Pei Chang Exploring the Concept of Audience: The Case of the Internet 37
Chengtao Liu An Examination of the Role and Power of Public Relations in Organizational Change 73

New Perspectives in Communication
Wen-chiang Chang On the Legitimacy of Academic Knowledge 105
Pai-Lin Chen ¡iResponse¡jLooking for a Space of Dialogues 137

Call for Papers 145

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Special Issue: Destiny and Tao Under the Influence of Media Technology
Chi-Jeng Yeh The Destiny of Human Being Under the Shadow of Mass Media Technique 3
Shih-Min Chen ¡iResponse¡jDestiny or Tao? 69

Research Articles
Jing-huey Hwang The Insights Derived from Sociology by Mass Communication Research on Audiences 79
Tzu-hsiang Yu Chun-hsiang Hsia Rethinking the Communication Discipline: A Proposal to ¡§Vertically¡¨ Integrate Speech and Mass Communication 109
Tai-Li Wang Television News Research on the Crossroads: An Expedition Through McLuhan¡¦s Communications Theory 145
Ming-che Lee The Organizational Context of Deviance Amplification in the Media: The Case of Homosexuality Coverage in Taiwan 185

New Perspectives in Communication

Theresa Der-Lan Yeh

Communication as Agent of Peace: What Communication Studies Can Do for Peace Studies 215

Major Events in Communication (2003) 247

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Special Issue: The political in the media landscape
Yi-Ning Katherine Chen When a Natural Disaster May Become a Political Turmoil: Revisiting the Effects of Strategic Frame 3
Han-Teng Liao From Commemorations to Carnivals: A Media Event Analysis of 1994-2003 Taiwan¡¦s New Year Eve Party 37
Huei-Chun Chi The Politics of Positioning: Rethinking Subjectivity and Power 83

Research Articles
Mary Chin-Hui Shen New Sense of "Place": Interactive Media Understood as Rhetorical Common Place 131

Ping Shaw

Hsiu-Li Wu

Feng-Yang Kuo

The Locals in Local News: A Content Analysis of the Front Pages of Tainan's Local Newspaper 161

New Perspectives in Communication
Yean Tsai
Kuo-Jen Tsang
Audience and TV Drama: Applications of Personality Theories and Audience Research 197

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