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133 |
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169 |
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211 |
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259 |
¡@
|
Editor's Introduction |
VII |
|
Special Issue: To Be or Not to Be: Taiwan TV¡¦s 50th Anniversary |
|
Yu-Fen Ko
| Social Conditions of Taiwan¡¦s Television Industry during the 1960s |
3 |
|
Shun-Chih Ke |
Television Never Fades Away, It Merely Transforms: A Technological Perspective to Re-Examine the Dynamics between Television and Society |
19 |
|
Hsiu-hui Sun & I-fen Chen |
Exploring the Research Paths of Taiwan¡¦s Television Commercial History: From Semiotics, Narratology to Cultural Studies |
45 |
|
Chang-de Liu |
A Brief Labor History of Taiwanese Television News, 1962-2012 |
67 |
|
Ping-Hung Chen |
An Investigation of Local Implementation of TV Access Rights on Cable TV¡¦s Public Access Channels: Reflections on Fifty Years of Media Access Right in Taiwan |
98 |
|
Research articles |
|
Yu-li Liu
| Self-Regulation and Ombudsman: Satellite TV News Channel Accountability Principles and Practices |
133 |
|
Yie-Jing Yang & Mei-Ling Hsu |
Perception and Communication of Environmental Risk: A Case Study of Situational Publics Regarding Global Warming |
169 |
|
Ching-chan Wang & Chiung-wen (Julia) Hsu* |
Self-Healing Journalists? An Exploratory Study on How Journalists Manage Traumatic Stress Using Social Support Framework |
211 |
|
Yi-ting Chen & Chin-jung Luan |
Natural Language Processing and Its Application for Word of Mouth Studies |
259 |
¡@
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VII |
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31 |
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81 |
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119 |
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155 |
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183 |
¡@
|
Editor's Introduction |
VII |
|
Special Issue: Journalism in Transformation: Platform vs. Content, Production vs.
Consumption |
|
Kuo-Jen Tsang & Yean Tsai
| A Narrative Perspective of News Interviewing: A Theoretical Proposal |
3 |
|
Che-Wei Wang & Shu-Chu Li |
Using the Affective Events Theory to Examine the Relationshipsamong Emotion, Interpersonal Conflicts, and CommunicationStrategies: A Study on Journalists in Taiwan |
31 |
|
Yuhmiin Chang |
Demographics and News Consumption Behavior: New Typology
that Integrates News Media and News Brand |
81 |
|
Yu-Chung Cheng & Pai-Lin Chen |
Communicating Uncertainty: Exploring the Roles of Social Media during a Disaster Event |
119 |
|
Li-Xin Cao |
Establishing a Newspaper in a Changing World: A Historical Study of Cheng She-Wo¡¦s ¡§Journalism Project¡¨ |
155 |
|
Research articles |
|
Da-Lun Tang
| Shut Down Our Computers, and Getting Close To Nature!: Review of The Shallows: What the Internet is Doing to Our Brains |
183 |
|
Call for Papers |
|
195 |
¡@
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VII |
| ±MÃD¥D½sªº¸Ü |
IX |
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3 |
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25 |
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^°ê¹qµø¸m¤J©Ê¦æ¾P¤§ºÞ¨î¡G½×ÅG»P§ïÅÜ |
45 |
|
±iÀAµØ |
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¤Î³ø¾É®Ø¬[¡G¥H¥xÆW¥|®a³ø¯È¬°¨Ò |
65 |
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ªL·Ó¯u |
·s²~¸Ë¡u°²¡v°s¡H¡G¦³Ãö·s´CÅé¸m¤J©Ê¦æ¾Pªº¤ÀªR»P§å§P |
95 |
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¤@¯ë½×¤å |
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¥xÆW¶Ç¼½»â°ì¾Ç³N¬ã¨s¯À´y¡G¥H1984-2009¦~°ê¬ì·|±MÃD¬ã¨spµe¬°¨Ò |
117 |
|
Á§g½«¡B®}¬üd |
´CÅé¦A²{¬ì§Þµo®i»P·ÀIªº®Ø¬[»PºtÅÜ¡G¥H°ò¦]§ï³y¹«~·s»D¬°¨Ò |
143 |
|
§õ·ë¡B¶À´fµÓ |
ì¦í¥Á¬ì±Ð¨å½d¤§Âಾ¡G±q¦h¤¸¤å¤Æ±Ð¨|Æ[ÂI¤ÀªR¹qµø¬ì´¶¸`¥Ø¡m¬ì¾Ç¤pì¤l¡n |
181 |
|
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¤¬ÁpºôÅX°Ê¤Uªº¥Á¥D¤Æ»P°ê®a¤Ï¼³¡G°¨¨Ó¦è¨Èºô¸ô´CÅé¸gÅç |
229 |
¡@
|
Editor's Introduction |
VII |
|
Special Issue Editor¡¦s Introduction |
IX |
|
Special Issue: Government, Media, and Product Placement |
|
Chen-Ling Hung
| The Boundaries of Government Propaganda: A Lesson from the United States |
3 |
|
Tai-Li Wang |
Textual Analysis and Audience Research of Governmental Embedded Messages in TV News Programs |
25 |
|
Lihyun Lin |
Debates and Changes on the Regulations of Product Placement in the U.K. |
45 |
|
Chinhwa Chang |
Analysis of the News Placement and Coverage of Three Chinese Buying Groups by Taiwan¡¦s Four Main Newspapers from the Perspective of van Dijk¡¦s Discourse and Manipulation Theory |
65 |
|
Chao-Chen Lin |
New Bottle, Fake Source? Translating Product Placement for New Media |
95 |
|
Research articles |
|
Shieu-Chi Weng
| A Profile of Communication Research in Taiwan |
117 |
|
Jiun-Wei Hsieh & Mei-Ling Hsu |
Framing of Scientific Development and Risks: A News Analysis of Genetically Modified Foods in Taiwan |
143 |
|
Ying Lee & Huiping Huang |
Paradigm Shift of Indigenous Science Education: Analysis of the TV Science Program Little Science Hunters from Multicultural Education Perspectives |
181 |
|
Teck-Peng Chang |
Internet-Driven Democratization and Counter-Attacks by the State: The Experience of Malaysian Online Media |
229 |
¡@
| ½sªÌªº¸Ü |
VII |
| ±MÃD¥D½sªº¸Ü |
IX |
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3 |
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25 |
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41 |
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61 |
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97 |
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·í¬ì¾Ç®a»P°OªÌ¬Û¹J¡G±´°Q¨âºØ±M·~¹ï©ó¬ì¾Ç·s»Dªº¬Ýªk®t²§ |
147 |
|
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«È®a¹qµø¥x»P¥x¥_³£·|«È®a¾\Å¥¤H±Ú¸s»{¦P«Øºc¤§ÃöÁp©Êªì±´ |
189 |
|
|
¼x½Z±Ò¨Æ |
233 |
¡@
|
Editor's Introduction |
VII |
|
Special Issue Editor¡¦s Introduction |
IX |
|
Special Issue: NSC Project Reports: Academics and Life, Groups and Leadership |
|
Yaly Chao
| Why Communication? |
3 |
|
Yean Tsai & Kuo-Jen Tsang |
Research on Aging Communication: A 10-Year Review |
25 |
|
Mei-Ling Hsu |
From Interdisciplinary Encounter to Indigenous Practice:An Journey to Health Communication Research |
41 |
|
Research Articles |
|
Yu-Pei Chang
| Experiential Pleasure of Online Gamers |
61 |
|
Tzu-Hsien Wu |
New Media Fans |
97 |
|
Pei Tsai |
A Preliminary Study of the Relationship between Hakka Television and the Taipei Metropolitan Hakka Audience¡¦s Ethnic Identity Construction |
189 |
|
|
Call for Papers |
233 |
¡@
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VII |
| ±MÃD¥D½sªº¸Ü¡Gù¥@§» |
IX |
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XV |
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3 |
|
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31 |
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51 |
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71 |
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89 |
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|
109 |
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·ÀIªÀ·|·§©À¤Uªº·ÀI·¾³q»Pºô¸ô¶Ç¼½¡G¥H¥þ²y·x¤ÆÄ³ÃD¬°¨Ò |
151 |
|
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¥xÆW¤H¦p¦ó¦¨¬°¿D¬w¤H¡H¸ó¬É»{¦Pªº¶Ç¼½¤¬°Ê±´¨s |
193 |
|
½²Ú|¡B»N°ê¤¯ |
·Ý·Ý¥¤¥¤³¡¸¨®æ¢w¢w¹ï¦Ñ¤H°Ñ»P·s¬ì§Þ¶Ç¼½±q¨Æ²Õ´±Ô¨Æ¤§Æ[¹î |
235 |
|
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|
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´C¤¶¸gÀپǪº¯S©Ê»P¬Fµ¦¦^À³ |
267 |
|
2010¦~¶Ç¼½Ãþ·s®Ñ¸ê°T |
|
279 |
|
2010¦~¶Ç¼½¤j¨Æ¬ö |
|
283 |
|
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|
293 |
¡@
|
Editor's Introduction |
VII |
|
New Perspectives in Communication Research in the Post-Crisis Era |
|
Yuezhi Zhao
|
Looking East, Going South¡¨: Exploring New Perspectives in Communication Research in the Post-Crisis Era |
3 |
|
Yong Hu |
Resistance to Global Capital or Authoritarian State? Choice of Action in Chinese Media and Society |
31 |
|
Jack Linchuan Qiu¡@ |
Southern Imagination: Class, Network, and Communication |
51 |
|
Hui Tai |
The Building of Critical Cosmopolitanism and Radical Alternative Media Movement |
71 |
|
Chung-Hsian Kuang |
Knowledge Rooted in the Grass |
89 |
|
Research Articles |
|
Nien-Hsia Liu
| The Developments and Issues in Comparative Public Opinion Research: A Preliminary Introduction |
109 |
|
Yie-Jing Yang & Mei-Ling Hsu |
Risk Society, Risk Information and Web Communication: A Case of the Global Warming Issue |
151 |
|
Pei Tsai |
How Do Taiwanese Become Australians? Communication Interaction in Cross-Border Identity |
193 |
|
Yean Tsai & Kuo-Jen Tsang |
Grandma and Grandpa¡¦s Stories in Blogs -- From Narrative Theory to the Autopoiesis in Organization and Communication |
193 |
|
Book Review |
|
Weber H. W. Lai
|
Media Economics: Characteristics and Policy Responses
|
267 |
|
Call for Papers¡@ |
|
293 |
¡@
|
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|
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3 |
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Lucie »P§Úªº¥ª¬£¿ì³ø¸gÅç |
29 |
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43 |
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°O¦¨ÅSÓ}±Ð±Â¡]1939-2010¡^ªº¤¤°ê·s»D¥v¬ã¨s |
75 |
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95 |
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©Ê§O®t²§¬Fªv¡G¤k©Ê¹B°Êûªº´CÅé¦A²{»P»{¦PªÈ¸¯ |
139 |
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173 |
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§Ú»D¬G§Ú°Ý¡G±q¹ï¸Ü¤ÀªR¨ú®|¬Ý¼s¹q·s»D³X°ÝªÌ¶ÉÅ¥ |
207 |
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235 |
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¨â©¤¹qµø¸`¥ØÃþ«¬®t²§¤§¤ÀªR¡G¦h¼Ë¤Æªì±´©Ê¬ã¨s |
269 |
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307 |
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351 |
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vii |
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ix |
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3 |
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15 |
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25 |
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35 |
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45 |
|
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Äv¿ï¼s§i¤§®ÄªG±´°Q¡G¥HijÃD©Ò¦³Åvµ¦²¤¬°¨Ò |
93 |
|
§õ«Ø±j¡B©P©yÄÞ |
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131 |
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´CÅé¶°¹Îºî®Ä°¾®t¤§¬ã¨s |
177 |
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215 |
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ºô¸ô¨Ï¥Î°Ê¾÷¡Bºô¸ô¸ê°T¥i«H«×µû»ù»P¨Mµ¦°Ñ¦Ò¤§¶¡ªºÃöÁp©Ê |
255 |
¡@
|
Editor's Introduction |
vii |
|
Forum: The Current Scholarship and Suggestions for Future Research in Feminist Studies |
|
Fang-chih Irene Yang
|
NSC Report on the Current Scholarship and Suggestions for Future Research in Feminist Studies in Communication and Cultural Studies |
3 |
|
Ping Shaw |
Local Grounding of Media and Gender Studies |
15 |
|
Nien-Hsuan Fang¡@ |
We the Researchers and the Researched |
25 |
|
Fang-chih Irene Yang |
Reflections on Research Methodology and the Dilemmas of Institutionalization in Feminist Studies |
35 |
|
Research Articles of Political Communication |
|
Hsiu-hui Sun & I-fen Chen
| The Discursive Strategies Used by Political Talk Shows in Taiwan:¡§The Suspicious Case of Grand Justice¡¦s Lobbying for the Reconsideration of the Truth Investigation Committee Statute¡¨ as an Example |
45 |
|
Ching-Ching Chang |
The Effects of Political Advertising:The Role of Issue Ownership |
93 |
|
Chien-Chiang Lee & Yei-Wei Chou |
The Impact of Press Freedom on Corruption:International Evidence |
131 |
|
Research Articles of Television and Internet |
|
Ping-Hung Chen
|
A Study on Synergy Bias of Media Conglomerates |
177 |
|
Kuo-Feng Tseng¡@ |
What are the impacts of the different payment mechanisms on the programming output of the cable networks? |
215 |
|
Hung-Yi Lu, Hsin-Ya Hou, Tzu-Pei Chen, Mei-Chun Lin & Cheng-Chung Lee |
Internet Use Motivations, Perceived Credibility of Online Information, and Decision-Making |
255 |
|
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|
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«U¥Á¤ÀÃþ»Pª¾ÃÑ«¬¡GTagªº¸ê°T¯´§Ç |
3-32 |
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¼s³õ¨ì¼@³õ¡Gªü«óªº´C¤¶©_Æ[ |
33-92 |
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93-132 |
|
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¨S·s»D¤£¬O¦n®ø®§¡G¹ï¥xÆW±¶¹B§K¶O³øªº§å§P©Ê¬ã¨s |
133-166 |
|
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¼fij¦¡·s»D³ø¾É¡B¤½¥Á»{ª¾»P¼fijªì±´ |
167-216 |
|
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¬Ý½Ö¦b»¡¸Ü¡HÂåÀøªÈ¯Éªº·s»D³ø¾É¤ÀªR |
217-248 |
¡@
|
Research Articles |
|
Hsiaomei Wu
|
Folksonomy and Episteme: The Information Order about Tagging |
3-32 |
|
Shun-shing Huang |
From Agora to Theatre: Chen Shui-bian¡¦s Media Spectacle |
33-92 |
|
Hui-wen Liu |
The Knowledge System Constructed by News: The Perspective of Schutz¡¦s Phenomenological Sociology |
93-132 |
|
Chao-chen Lin |
No News Isn¡¦t Good News: A Critical Study of Free Newspapers in Taiwan |
133-166 |
|
Huiping Huang |
An Exploratory Study on Deliberative Reporting, Civic Cognitions and Deliberation |
167-217 |
|
Yu-chan Chiu |
Who Talks in the News? A News Coverage Analysis of Medical Dispute |
217-248 |
| Á齫¤å |
½sªÌªº¸Ü |
vi |
|
¡m¤¤µØ¶Ç¼½¾Ç¥Z¡n2008¦~µû¼f¦W³æ |
viii |
|
¤@¯ë½×¤å |
|
¯Î¨qµX |
ª¾ÃѰӫ~¤Æ®ö¼é¤U¾Ç³Nª¾ÃѤ½¦@¤Æªº¬Ù«ä¡G¥H¥xÆWªº¾Ç³N´Á¥Z¥Xª©¬°¨Ò |
3-30 |
|
±ä¶}©ú
¶À¹a´A |
¤é±`½Í¸Ü¤¤ªº»{¦P§Ü©Úµ¦²¤¡G¥H¡uµL¦W¤p¯¸¡vºô»x¤§¡u¥x«È¡v»{¦P½×z¬°¨Ò |
31-76 |
|
¬xs¬Â
¹ù¶®µ^
ªL¯é¦p |
°ê»Ú·s»Dªº°ê¤º¤Æ»P¤p³ø¤Æ¡G¥H§Ú°ê³ø¯È³ø¾ÉWTO»´ä·|ij¬°¨Ò |
77-114 |
|
·¨·Nµ× |
ºô¸ô¥Á·Nªº¤½¦@·N²[¡G¤½²³¡B¤½¦@»â°ì»P·¾³q¼fij |
115-168 |
|
©PŦp
§õ®m¼w |
¤¬°Ê»¡®Ñ»P¯«¸Ü¦¡½u¤W¨¤¦â§êºt¹CÀ¸¡G¬G¨Æ±¡¸`¡B¨¤¦â»P¤¬°Ê¦æ¬°¬ã¨s |
169-230 |
|
±i§±Ó |
³æ¤@»P¦h«´CÅ髽Ƶ¦²¤¤§¶Ç¼½®ÄªG¤ñ¸û |
231-266 |
|
¤ý«W®e
¤ýºûµ×
¦¶²Q®S |
¸ó°ê©ÊªÀ¸s¹qµø´CÅéªì±´¡G¥H¡m¥xÆW·@°ü¡n¬°¨Ò |
267-314 |
¡@
|
Research Articles |
|
Shieu-chi Weng
|
A Case Study of Open Science: Problematics of Scientific Publishing in Taiwan |
3-30 |
|
Kai-ming Tsao
Lin-mei Huang |
Identity Resistance Strategies in Daily Conversation: A Study of ¡§Taike¡¨ Identity Discourse on the ¡§Wretch¡¨ Blog |
31-76 |
|
Chen-Ling Hung
Ya-chin Liao
Fang-ru Lin |
The Domestication and Tabloidization of International News: How Taiwan¡¦s Newspapers Cover the WTO Meeting in Hong Kong |
77-114 |
|
Yie-jing Yang |
The Meaning of Internet Publics: Publics, Public Sphere and Deliberative Communication |
115-168 |
|
Chien-ju Chou
Jiunde Lee |
Interactive Storytelling and Mythical MMORPGs: A Study of Story Plots, Characters, and Interaction Behaviors |
169-230 |
|
Yuhmiin Chang |
Comparing Effects of Single and Multiple Media Repetition |
231-266 |
|
Li-jung Wang
Wei-ching Wang
Shu-juan Zhu |
The Transnational Community Media in Taiwan: A Case Study of the Program of ¡§Taiwanese Wives¡¨ |
267-314 |
|
¡@
|
¤@¯ë½×¤å |
|
½²Ú|
»N°ê¤¯
|
¦Ñ¤H±µ¦¬·s»D°T®§¤§±¡·P»P°O¾Ð |
3-36 |
|
J°û¬Â
½²©ú§» |
««Ø¨Ï¥Î³Ð·s©Ê¡B¨Ï¥ÎÂX´²»P³Ð·s±Ä¥Î·N¹ÏÃö«Y¤§¹êÃÒ¬ã¨s |
37-74 |
|
®]§Óµx |
¶§è¯S½è»P´CÅé¾³õªº©Ê§O¤Æ¹ê½î¡G¥H³øªÀÄá¼v°OªÌªº¤u§@¬°¨Ò |
75-116 |
|
®]°ÒÄ«
¦óÀRùÜ |
¥xÆW¥Dn³ø¯È¸gÀ給²¤¤§¤ÀªR¡G¥H¡m¥Á¥Í³ø¡n°±¥Z¬°Æ[¹îÂI |
117-142 |
|
¤ý·¶²ú
|
¤¤°ê·s»DÁֽ׺ʷþ¤§¬ã¨s¡G¤@Ó¬Fªv¸gÀÙ¨¤«×ªº¤ÀªR |
143-180 |
|
§õ¬õÀÜ |
¶q¤Æµûų¤§¤Uªº¾Ç·~¡þ¾Ç³N¹ê½î¡G¹ï¶Ç¼½»â°ì¬ã¨s©Ò±Ð¨|¤¤¼úÃg¾÷¨îªº±´¯Á¦¡Æ[¹î |
181-222 |
|
¶Ç¼½±æ»·Ãè |
|
»¯¶®ÄR
|
¶Ç¼½¡A¡u·Ç³Æ¦n¤F¡v¶Ü¡H |
223-232 |
|
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|
¶Ç¼½±Ð¨|¤Î¬ã¨s¦p¦ó¦]À³¶Ç¼½¥¼¨Óµo®iÁÍ¶Õ ³X½Í¬ön |
233-240 |
¡@
|
Research Articles |
|
Yean Tsai
Kuo-jen Tsang |
The Role of Emotion and Memory for the Elderly in Reading News Stories |
3-36 |
|
Anne Wan-ling Hu
Ming-hone Tsai |
Restructuring the Use Innovativeness Model: How Creativity Matters |
37-74 |
|
Ken Chih-yan Sun |
Constructing Masculinities at Work: A Case Study of the Photojournalists' Work in Taiwan |
75-116 |
|
Mine-ping Sun
Shirley J. Ho |
The Management Strategies of Mainstream News Firms in Taiwan: The Closing of the Min Sheng Daily |
117-142 |
|
Yu-li Wang |
The Study of News Supervision by Public Opinion in Mainland China: A Political Economy Analysis |
143-180 |
|
Hong-tao Li |
Academic Practice under the Quantitative Evaluation System |
181-222 |
¡@
|
Communication Telescope |
|
Ya-ly Chao
|
Are We Ready for the Future? |
223-232 |
|
The Editor
|
How Communication Education and Research Cope with the Future? A Survey |
233-240 |
|
¡@
| Á齫¤å |
½sªÌªº¸Ü |
vi |
|
¡m¤¤µØ¶Ç¼½¾Ç¥Z¡n2007¦~µû¼f¦W³æ |
viii |
|
¤@¯ë½×¤å |
|
´^¤å¥¿
|
²Ä¤T¤H®ÄªGªº²z¸Ñ»PºÃ´b |
3-52 |
|
¬I¬Õ§Ê |
½u¤W·s»D´CÅ骺¨¤¦â©w¦ì¡G±q¤º®e´£¨ÑªÌ¨ì¤½¦@ÅG½×ªºÒ¾ÉªÌ |
53-88 |
|
§d»AªQ |
¤å¦r®É¥Nªº¤f»y¤H¡G¤@Ӫ챴©Ê¬ã¨s |
89-130 |
|
§Å³ß·ç
±çºa¹F |
²£«~¸m¤Jµ¦²¤»P¸m¤J·¾³q®ÄªG¶¡Ãö«Y¤§¬ã¨s |
131-164 |
|
ð¤j±[
±i¤å·ì |
§Q¥Î²´°Ê°lÂܪk±´¯Á¶Ç¼½¬ã¨s |
165-214 |
|
¶Ç¼½·sµøµ¡ |
|
³¯§Ó½å
|
¼Æ¦ì½Æ»s®É¥NªºÆF¥ú«¶ì |
215-252 |
¡@
|
Research Articles |
|
Weng-jeng Peng |
On Understanding and Misunderstanding of Third-Person Effect |
3-52 |
|
Ying-ting Shih |
The Role of Online News Media: From Content Provider to Advocate of Public Debates |
53-88 |
|
Tsui-sung Wu |
Oral People in the Literate Age: An Exploratory Research |
89-130 |
|
Hsi-jui Wu
Rong-da Liang |
The Impact of Product Placement on Placement Communication Effects |
131-164 |
|
Da-lun Tang
Wen-yu Chang |
Exploring Eye-Tracking Methodology in Communication Study |
165-214 |
|
New Perspectives in Communication |
|
Chih-hsien Chen |
The Artificial Aura in the Age of Digital Reproduction |
215 |
¡@
 |
|
¡@
|
¤@¯ë½×¤å |
|
³\ã¤å
|
¼Æ¦ì¤Æ´CÅé±Ð¨|½Òµ{¹êÅçªì±´»P¬Ù«ä¡G¥H¬Y¤j¾Ç¹ê²ß´CÅ鬰¨Ò |
3-48 |
|
³¯¶¶§µ |
¡i¹ï¸Ü¡jºô¸ô¥¨ÅÜ«e¤iªº´CÅ鼯¦ì¤Æ¹êÅç¡G¦b¥þ¥Á´CÅé®ö¼é¤¤¦^À³©M©µ¦ù³\ã¤å±Ð±Âªº³Ð·s¬ã¨s |
49-58 |
|
³³®¶¶W |
¡i¹ï¸Ü¡j¶qÅÜ¡B½èÅÜ¡B©Î¤£ÅÜ¡G¼Æ¦ì´CÅé¶×¬y¤Uªº·s»D¶Ç¼½±Ð¨| |
59-64 |
|
³\ã¤å |
¡i¹ï¸Ü¡j¥þ¥Á´CÅé®ö¼é¤U¶Ç¼½¬ì¨t¾Ç¥Í»P½Òµ{ªº¦]À³¡G¦^À³³¯¶¶§µ»P³³®¶¶W¦Ñ®v |
65-70 |
|
³¯ºõ¨Ø
±iÄ_ªÚ
¬x·ç¶³ |
¬ì¾Ç³ø¾Éªº¾\Ū²z¸Ñ»PÁô³ëªº¨¤¦â |
71-110 |
|
¼B©÷¼w |
´CÅéÛ²zªº¬Fªv¸gÀپǡG°ê®a¡B¸ê¥»»P·s»D±M·~³W½dªº¬yÅÜ |
111-154 |
|
±i·ÔÅï |
¸ê°T¯À¾iªÌªº½×°ì¤ÀªR¡G¶Ç°O¬ã¨sªkªºÀ³¥Î |
155-208 |
|
¼B¥¿¹D |
±qÅU«È¨¤«×À˵ø¤½ÃöÁô¿f¦æ¬°¹ï²Õ´¡X¸s²³Ãö«Y¤§¼vÅT¡G¥H«K§Q°Ó©±¬°¨Ò |
209-242 |
|
¦ó¦°ªì |
¥«³õ¾É¦V·s»D¾Ç¤§«äºû»P¹B§@¡G¡mÄ«ªG¤é³ø¡nӮפÀªR |
243-274 |
¡@
 |
|
Research Articles |
|
Chiung-wen Hsu |
Rethinking Media Education Curriculum: A Reflection on Digitalization |
3-48 |
|
Shun-hsiao Chen |
(Response) The Experiment on Digital Media on the Wave of Sea Change |
49-58 |
|
Chen-chao Tao |
(Response) Quantitative Change, Qualitative Change, or No Change? Journalism and Communication Education at the Age of Convergence |
59-64 |
|
Chiung-wen Hsu |
(Response) How Students and Curriculum Cope with the Digital Challenge? |
65-70 |
|
Kang-pei Chen
Christine P. Chang
Ruey-yun Horng |
Effects of Metaphor on Science Text Comprehension |
71-110 |
|
Chang-de Liu |
The Political Economy of Media Ethics: States, Capital, and the Formation of Journalistic Norms |
111-154 |
|
Yu-lin Chang |
The Discourse of Information-Literacy: An Application of Biographical Method |
155-208 |
|
Cheng-tao Liu |
The Impact of Concealment on Organization-Public Relationships from the Perspective of Customers: The Case of Convenience Store |
209-242 |
|
Hsu-chu Ho |
The Thoughts and Operation of Market-driven Journalism: A Case Study of "Apple Daily" |
243-274 |
¡@
¡@
| ³¢¨}¤å |
¥D½sªº¸Ü |
vi |
| ³¯Ãü¤å |
»´ä¡u¶Ç¼½»PªÀ·|¾Ç¥Z¡vµo¥Zµü |
xi |
| ¶¾«Ø¤T |
±MÃD¥D½s¤Þ¨¥¡G¦p¦óºÞ¨î¡A½Ö¨ÓºÞ¨î¡H |
xiv |
|
±MÃD½×¾Â¡G¼s¹q¬Fµ¦»P´CÅé§ï³y |
| ÃQËj |
¤½¦@¼s¹qªººÞ¨î°ÝÃD¡G¨Ã¸Õ½×§Ú°ê¤½¦@¼s¹q¶°¹Î»PNCC¤§¡]¥i¯à¡^Ãö«Y |
3-25 |
|
¬xs¬Â
¼B©÷¼w |
¶Ç¼½ÅvÆ[ÂIªº°ÓÀç¼s¹qºÞ¨î |
27-53 |
|
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¾G°ê«Â |
ºÊ·þ¶Ç¼½ºÞ¨î¾÷ÃöNCC¡G¶Ç¼½¬Fµ¦¤½¥ÁºÊ·þ»P¼fij¾÷¨îªº¯à»P¤£¯à |
55-85 |
| ¨ô¨J㸠|
º©¡°ê®a³q°T¶Ç¼½©eû·|©eû¸ßµª¬ön |
87-105 |
|
±MÃD½×¤å |
|
³¯«ÛÀs
¼B¥®²| |
ÁÚ¦V¤½¼s¶°¹Î¡G¼Æ¦ì®É¥N§Ú°ê¯S©w±Ú¸s±MÄݹqµøÀW¹D¤§ªk¨î¬ãij |
109-153 |
|
ªLÄR¶³
¤ý¹t´@ |
°g³~¦Óª¾ªð¡H¯Ã¦èÄõªº¤½¦@¼s¹q»P¤å¤Æ³Ð·N²£·~ |
155-192 |
|
¤@¯ë½×¤å |
|
ù¥É¼ä
±iÀAµØ |
¤H¯ß»P·s»D±Ä¶°¡G±qªÀ·|¸ê¥»»P²Õ´½Ä¬ðÆ[ÂIÀ˵ø°OªÌ¦p¦ó«Ø¥ß»P®ø®§¨Ó·½¤§¶¡ªºÃö«Y |
195-231 |
Á齫¤å
³¯¦ÊÄÖ
³¯¶¶§µ |
¼Æ¦ì®É¥Nªº§ÞÃÀ¡G´£¥X¤@Ó¤ÀªR¬[ºc |
233-264 |
|
¶Ç¼½·sµøµ¡ |
|
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ªL¬R¥î |
¼Æ¦ì¨åÂäu§@¬yµ{»P§@·~³W½d¤§±´°Q |
267-316 |
¡@
¡@
|
Special
Issue: Broadcasting Policy and Media Reform |
|
Ti Wei |
Regulatory Issues of Public Broadcasting |
3-25 |
|
Chen-ling Hung
Chang-de Liu |
The
Commercial Broadcasting Regulation from the
Perspective of Communication Rights |
27-53 |
|
Shih-hung Lo
Chung-hsiang Kuang
Chen-ling Hung
Kuo-wei Cheng |
Watching
the Media Regulator NCC in Taiwan |
55-85 |
|
Yuan-chen Cho |
Summary
of the First NCC Council Members' Core Discussions |
87-105 |
|
Articles of Special Issue |
|
Yann-long Chen
Yu-li Liu |
Toward A
Public Broadcasting Group: Legislative Suggestions
for Hakka and Indigenous TV in the Digital Age |
109-153 |
|
Lih-yun Lin
Ching-ting Wang |
Public
Service Broadcasting and Creative Industry: The Case
of New Zealand |
155-192 |
|
Research Articles |
|
Yu-chieh Lo
Chin-hwa Chang |
Networks
and News: Reexamination on Ties between Reporters
and Sources from the Perspective of Social Capital
and Agency Theory |
195-231 |
Wei-wen Zhong
Pai-lin Chen
Shun-hsiao Chen |
Craftsmanship at the Digital
Age: An Analytical Framework |
233-264 |
|
New
Perspectives in Communication |
|
Shun-tzu Tsai
Yu-wu Lin |
The Study
on Work Flows and Specifications of Digital Archives |
267-316 |
¡@
¡@
¡@
| ³¢¨}¤å |
¥D½sªº¸Ü |
vi |
| ¤ý·Cµ |
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viii |
|
±MÃD½×¾Â»P¦^À³¡G¥þ²y»P¦a¤è¤Æ¤Uªº§å§P¶Ç¼½ |
|
Vincent Mosco |
¶Ç¼½¥þ²y¤Æ¡G¼Æ¦ì®É¥Nªº¯«¸Ü»PÅv¤O |
3-15 |
|
¶¾«Ø¤T |
°ê®a»P¶Ç´CªÀ·|³d¥ô |
17-36 |
|
John Lent |
¡uµo®i¶Ç¼½¡v»P¡u¥þ²y¤Æ¢A¼Æ¦ì¤Æ¡v |
37-51 |
|
³¢¨}¤å |
¼Æ¦ì¸ê¥»¥D¸q»Pµo®i¶Ç¼½ªº°g«ä |
53-68 |
|
±MÃD½×¤å |
|
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«ÂÅv¥D¸q¤U¥xÆW¹qµø¸ê¥»ªº§Î¦¨ |
71-112 |
|
±i¥É¨Ø
§f¨|Þ³ |
ºô¸ô«P¶i¤k©Ê¸Ñ©ñªº¥i¯à¡H±q½u¤W¹CÀ¸½Í°_ |
113-150 |
|
¤@¯ë½×¤å |
¶À¹t´f |
¤¤¤å´CÅ駨¥Î^¤å¤§¥xÆW²{¶H |
153-198 |
| ´^¸ê²W |
¤¬°Ê¹qµøÅé¨|¸`¥Ø¥[ȸê°T¬ã¨s |
199-237 |
|
¸â©w¦t
ÅÇÎ뤸
ª÷®üÀÜ |
µÒ®`¬ÛÃö·s»D³ø¾É¤º®e¤§¤ÀªR |
239-271 |
|
¶Ç¼½·sµøµ¡ |
J²Ð¹Å |
°f·Q¤H¤åªÀ·|¬ì¾Ç¼g§@¡G¨Ó¦Û¤p»¡±Ô¨Æ¬ã¨sªº±Ò}»Pºt¥Ü |
275-303 |
¡@
¡@
|
Special Issue: Globalization and Local Development
in the Context of Critical Communication |
|
Vincent Mosco |
Communication Globalization: Myth and Power in the
Digital Age |
3-25 |
|
Chien-San Feng |
¡iResponse¡jThe State and Social Responsibility of
Media |
17-36 |
|
John Lent |
Development Communication and Globalization /
Digitalization |
37-51 |
|
Liangwen Kuo |
¡iResponse¡jDigital Capitalism and the Myth of
Development Communication |
53-68 |
|
Articles of Special Issue |
|
Lihyun Lin |
Capital
Formation in Taiwan's Television under the
Authoritarian Rule |
71-112 |
|
Yupei Chang
Yuh-Wei Leu |
Does
Internet Emancipate Females? |
113-150 |
|
Research Articles |
|
Jing-Huey Hwang |
English-Mandarin Code Mixing in Taiwan's Media |
153-198 |
| Tzu-Yuan Peng |
Value-Added Services in
Interactive TV Baseball Program |
199-237 |
Ding-Yu Chan Chang-Yung
Kung Hai-Tao Chin |
An Analysis of News Coverage
of Antismoking Related News |
239-271 |
|
New
Perspectives in Communication |
|
Shao-Chia Hu |
Narrative
Rejuvenating on Human and Social Science Writing |
275-303 |
¡@
¡@
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| ³¢¨}¤å |
½sªÌªº¸Ü |
xi |
| ¦¨ÅSÓ} |
§å§P¡BºûÅ@¡B§´¨ó¡B©Î¡H¡G¤Ï«ä¡u¸m¤J©Ê¦æ¾P¡v |
xii |
|
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|
½²¾ð°ö |
¹qµø·s»D©Ê¸m¤J¦æ¾P¡G¦æ¾Pµø³¥¤§±´°Q |
3-15 |
|
¶À°ê®v |
¸m¤J©Ê¦æ¾P¬O¹qµø´CÅ骺²¢ÂIÁÙ¬OÂû¦Ø¡H |
17-25 |
|
ªL·Ó¯u |
¡u¸m¤J©Ê¦æ¾P¡v¡G·s»D»P¼s§iÛ²zªºÂù«±YÃa |
27-40 |
|
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ù¥@§» |
¹qµø¸m¤J©Ê¦æ¾P¤§³W½d¡G¬Fªv¸gÀÙ¾ÇÆ[ÂIªºªì¨B¦Ò¹î |
41-62 |
|
±MÃD½×¤å»P¦^À³ |
|
®}®¶¿³
¶ÀºÂ¥É |
²£«~°T®§ºÃ¦ü¸m¤J¹qµø°¸¹³¼@¤§¬ã¨s |
65-114 |
|
¤ý·¶²ú |
¬F©²¹B¥Î¡u¸m¤J©Ê¦æ¾P¡v±q¨ÆµÒ®`¨¾¨î¤u§@¤§ªì±´©Ê¬ã¨s |
115-159 |
|
³\¦wµX |
¡i¦^À³¡j¸m¤J¡H´Ó¤J¡H»s¤J¡H´¼¤J¡H |
161-178 |
|
¼B¿·d |
·s»D¸m¤J©Ê¦æ¾Pªº¦M¾÷¡G¤@Ó±´¯Á´CÅé¡u¤½¦@§Q¯q¡vªºÆ[ÂI |
179-207 |
|
³¯¬±§» |
±´°Q¼s§i°Ó¤¶¤J¹qµø·s»D²£»s¤§·s»D¼s§i¤Æ²{¶H¡Gݽ׸m¤J©Ê¦æ¾P»P·s»D±M·~¦Û¥D |
209-246 |
|
¤@¯ë½×¤å |
|
¤ý§µ«i |
¡u·s»D¡v·§©Àªº¦A«ä¦Ò¡G¥»¤g·s»D§åµû¥v¤¤»y¨¥¾Ç¤ÀªRªº²{¥N©Ê»P«á²{¥N©Ê |
249-287 |
¡@
¡@
|
Special
Issue: Rethinking Product Placement in the Media |
|
Shu-Pei Tsai |
Product
Placement in Television News from a Marketing
Perspective |
3-15 |
|
Lionel Huang |
Sweets or
A Piece of Tasteless Cake? |
17-25 |
|
Caroline Lin |
Product
Placement: Destruction of Journalism and Advertising
Ethics |
27-40 |
|
Chang-De Liu
Shih-Hung Lo |
The Norm
of Product Placement from a Political Economy
Approach |
41-62 |
|
Articles of Special Issue |
|
Chen-Hsing Hsu & Jhen-Yu
Huang |
A Study
of Product Information Suspiciously Embedded in
Television Trendy Drama |
65-114 |
|
Yu-Li Wang |
An
Exploratory Study on the Application of Product
Placement in the Tobacco Control |
115-159 |
|
An-Chi Hsu |
¡iResponse¡jPlacing? Inserting? Creating? Learning? |
161-178 |
|
Huei-Ling, Liu |
Crisis of
the utilization of "product placement" in news: The
exploration of the public interest of news media in
Taiwan |
179-207 |
|
Ping-Hung Chen |
Exploring
Advertorials in Television News: Product Placement
vs. Professionalism of News Reporting |
209-246 |
|
Research Articles |
|
Hsiao-Yung Wang |
Revisiting the Concept of "News": The Modernity and
Post-modernity of Linguistic Studies in Taiwan's
Journalism History |
249-287 |
¡@
¡@
¡@
|
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|
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¦h¤¸¤å¤ÆªÀ·|ªº±Ú¸s¶Ç¼½¡GåªR¤@Ó·s¨å½d |
3-8 |
|
§õ¼s§¡ |
¡i¦^À³¡j¦p¦ó·Ç³Æ¤@½ë²§¤å¤Æ¤§®È¡H¡G§Ú¹ï¡u¦h¤¸¤å¤Æ½Òµ{¡vªº¤@¨Ç·Qªk»P°µªk |
9-16 |
|
±iÀAµØ |
¡i¦^À³¡j¦h¤¸¤å¤Æ½Òµ{¦p¦ó²`¤Æµ²ºc©Êªº§å§P·NÃÑ |
17-29 |
|
ºÞ¤¤²» |
¡i¦^À³¡j¦b¹ê½î¤¤¤Ï«ä¦h¤¸¤å¤Æ |
31-40 |
|
±MÃD½×¤å |
|
¸»T¼z |
¸ó¤å¤Æ¶Ç¼½ªº±Ð¨|»P¹ê½î |
43-77 |
|
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103-134 |
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137-181 |
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227-253 |
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255-257 |
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Special
Issue: Communication, Education and Practice in
Multiculturalism |
|
Hsin-Huang
Michael Hsiao |
Toward a
New Paradigm of Ethnic Communication in Cultural
Diversity |
3-8 |
|
Kuang-chun Li |
¡iResponse¡jHow to Prepare a Cross-Cultural Trip?:
Some Reflections on Multicultural Courses |
9-16 |
|
Chin-hwa Chang |
¡iResponse¡jHow to Develop Structural Critiques for an
Advanced Multiculturalist Course? |
17-29 |
|
Chung-hsiang Kunag |
¡iResponse¡jRethinking Multiculturalism in Its
Practice |
31-40 |
|
Articles of Special Issue |
|
Jung-hui Becky Yeh |
Education
and Practice in Inter-Cultural Communication |
43-77 |
|
Kuo-Feng Tseng |
Rethinking Diversity Index Measuring and Statistic
Problems in Media Content Analysis |
79-100 |
¡@
|
New
Perspectives in Communication |
|
Vivien Wang |
Multicultural Public Service Broadcaster: An
Australian Experience |
103-134 |
¡@
|
Research Articles |
|
Chang-Shih Chen |
Commodification of the Production Process of TV
Programs in Taiwan: A Perspective of Political
Economy |
137-181 |
| Yie-Jing Yang |
Media Discourse of Polling
and Its Construction of Public Opinion: From a Perspective of Critical
Linguistics |
183-226 |
Mei-ya Lin
Chien-Yi Chiang Wei-Humg
Tsai |
The Third Person Effect of
Slimming Advertisements |
227-253 |
¡@
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3 |
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19 |
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35 |
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53 |
|
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71 |
|
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89 |
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105 |
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157 |
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195 |
¡@
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Special
Issue: Re-reading Saussure¡ÐA Communication
Perspective |
|
Yu-Chai Lai |
What Does
'Langue' Mean from Saussure's Perspective? |
3 |
|
Pei Tsai |
"Wombat",
Who Are You? Enlightenment from Saussure's Semiology
and His Limitation |
11 |
|
Yu-Chung Cheng |
Escape
from Saussure's System: The Combination, Separation,
and Recombination of the Signifier and the Signified |
19 |
|
Ya-Hui Chen |
How the
Concept of Arbitrariness Informs the Study of
Meaning? |
35 |
|
Shu-Fen Yang |
The
Galaxy of Linguistics: The Transformation of
Associative Relations |
53 |
|
Hui-Wen Liu |
¡iResponse¡jEvents or Signs? |
83 |
¡@
|
Research Articles |
|
Hui-Chun Su
Kuo-Jen Tsang |
Patronizing Speech in News Interviews: A Further
Discussion of the Reporter-Source Interaction |
105 |
| Yean Tsai |
A Historical Review of the TV
Drama Programs in Taiwan's Three Wireless TV Companies, 1962-2002 |
157 |
Tzong-Sheng Deng |
Who Gains Access to The
Media? A Study of Contribution to Opinion Page in Terms of Cultural
Capital |
195 |
¡@
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11 |
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15 |
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25 |
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37 |
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73 |
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105 |
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137 |
|
Special Issue: Electoral Culture and Media Manipulation: Observations on the 2004 Presidential Election in Taiwan |
|
Ringo Ma |
The Culture and Communication Associated with Taiwan Election |
3 |
|
Joseph Man Chan |
Short on Mutual Trust and Professionalism: Observations on the Presidential Race in Taiwan |
11 |
|
Caroline Lin |
A Demonstration of Baudrillardian Simulation: The TV Networks' Ballot-counting and Tallies Massaging during the 2004 Taiwan Presidential Election |
15 |
|
Guo-Ming Chen |
The Soulsearching of Taiwan Media |
25 |
|
Research Articles |
|
Yu-Pei Chang |
Exploring the Concept of Audience: The Case of the Internet |
37 |
|
Chengtao Liu |
An Examination of the Role and Power of Public Relations in Organizational Change |
73 |
|
New Perspectives in Communication |
|
Wen-chiang Chang |
On the Legitimacy of Academic Knowledge |
105 |
Pai-Lin Chen |
¡iResponse¡jLooking for a Space of Dialogues |
137 |
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3 |
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69 |
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79 |
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109 |
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145 |
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185 |
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215 |
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Special Issue: Destiny and Tao Under the Influence
of Media Technology |
|
Chi-Jeng Yeh |
The
Destiny of Human Being Under the Shadow of Mass
Media Technique |
3 |
|
Shih-Min Chen |
¡iResponse¡jDestiny or Tao? |
69 |
|
Research Articles |
|
Jing-huey Hwang |
The
Insights Derived from Sociology by Mass
Communication Research on Audiences |
79 |
|
Tzu-hsiang Yu Chun-hsiang
Hsia |
Rethinking the Communication Discipline: A Proposal
to ¡§Vertically¡¨ Integrate Speech and Mass
Communication |
109 |
|
Tai-Li Wang |
Television News Research on the Crossroads: An
Expedition Through McLuhan¡¦s Communications Theory |
145 |
|
Ming-che Lee |
The
Organizational Context of Deviance Amplification in
the Media: The Case of Homosexuality Coverage in
Taiwan |
185 |
|
New Perspectives in Communication |
|
Theresa Der-Lan Yeh |
Communication as Agent of Peace: What Communication
Studies Can Do for Peace Studies |
215 |
|
Major Events in
Communication (2003) |
247 |
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197 |
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Special Issue: The political in the media landscape |
|
Yi-Ning Katherine
Chen |
When a
Natural Disaster May Become a Political Turmoil:
Revisiting the Effects of Strategic Frame |
3 |
|
Han-Teng Liao |
From
Commemorations to Carnivals: A Media Event Analysis
of 1994-2003 Taiwan¡¦s New Year Eve Party |
37 |
|
Huei-Chun Chi |
The
Politics of Positioning: Rethinking Subjectivity and
Power |
83 |
|
Research Articles |
|
Mary Chin-Hui Shen |
New Sense
of "Place": Interactive Media Understood as
Rhetorical Common Place |
131 |
|
Ping Shaw
Hsiu-Li Wu
Feng-Yang Kuo |
The
Locals in Local News: A Content Analysis of the
Front Pages of Tainan's Local Newspaper |
161 |
|
New Perspectives in Communication |
Yean Tsai
Kuo-Jen Tsang |
Audience
and TV Drama: Applications of Personality Theories
and Audience Research |
197 |
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An Integrated Approach to Communication Theory and Research
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251 |
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Theories of Human Communication
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257 |
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A First Look at Communication Theory
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263 |
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