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Content

Editor's Introduction vi

Research Articles

Hsiaomei Wu

Folksonomy and Episteme: The Information Order about Tagging 3-32

Shun-shing Huang

From Agora to Theatre: Chen Shui-bian¡¦s Media Spectacle 33-92

Hui-wen Liu

The Knowledge System Constructed by News: The Perspective of Schutz¡¦s Phenomenological Sociology 93-132

Chao-chen Lin

No News Isn¡¦t Good News: A Critical Study of Free Newspapers in Taiwan 133-166

Huiping Huang

An Exploratory Study on Deliberative Reporting, Civic Cognitions and Deliberation 167-217

Yu-chan Chiu

Who Talks in the News? A News Coverage Analysis of Medical Dispute 217-248

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Content

Editor's Introduction vi

Research Articles

Shieu-chi Weng

A Case Study of Open Science: Problematics of Scientific Publishing in Taiwan 3-30

Kai-ming Tsao

Lin-mei Huang

Identity Resistance Strategies in Daily Conversation: A Study of ¡§Taike¡¨ Identity Discourse on the ¡§Wretch¡¨ Blog 31-76

Chen-Ling Hung

Ya-chin Liao

Fang-ru Lin

The Domestication and Tabloidization of International News: How Taiwan¡¦s Newspapers Cover the WTO Meeting in Hong Kong 77-114

Yie-jing Yang

The Meaning of Internet Publics: Publics, Public Sphere and Deliberative Communication 115-168

Chien-ju Chou

Jiunde Lee

Interactive Storytelling and Mythical MMORPGs: A Study of Story Plots, Characters, and Interaction Behaviors 169-230

Yuhmiin Chang

Comparing Effects of Single and Multiple Media Repetition 231-266

Li-jung Wang

Wei-ching Wang

Shu-juan Zhu

The Transnational Community Media in Taiwan: A Case Study of the Program of ¡§Taiwanese Wives¡¨ 267-314


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Content

Editor's Introduction vi

Research Articles

Yean Tsai

Kuo-jen Tsang

The Role of Emotion and Memory for the Elderly in Reading News Stories 3-36

Anne Wan-ling Hu

Ming-hone Tsai

Restructuring the Use Innovativeness Model: How Creativity Matters 37-74

Ken Chih-yan Sun

Constructing Masculinities at Work: A Case Study of the Photojournalists' Work in Taiwan 75-116

Mine-ping Sun

Shirley J. Ho

The Management Strategies of Mainstream News Firms in Taiwan: The Closing of the Min Sheng Daily 117-142

Yu-li Wang

The Study of News Supervision by Public Opinion in Mainland China: A Political Economy Analysis 143-180

Hong-tao Li

Academic Practice under the Quantitative Evaluation System 181-222

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Communication Telescope

Ya-ly Chao

Are We Ready for the Future?

223-232

The Editor

How Communication Education and Research Cope with the Future? A Survey

233-240


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Content

Editor's Introduction vi

Research Articles

Weng-jeng Peng

On Understanding and Misunderstanding of Third-Person Effect 3-52

Ying-ting Shih

The Role of Online News Media: From Content Provider to Advocate of Public Debates 53-88

Tsui-sung Wu

Oral People in the Literate Age: An Exploratory Research 89-130

Hsi-jui Wu

Rong-da Liang

The Impact of Product Placement on Placement Communication Effects 131-164

Da-lun Tang

Wen-yu Chang

Exploring Eye-Tracking Methodology in Communication Study 165-214

New Perspectives in Communication

Chih-hsien Chen

The Artificial Aura in the Age of Digital Reproduction 215

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Content

Research Articles

Chiung-wen Hsu

Rethinking Media Education Curriculum: A Reflection on Digitalization 3-48

Shun-hsiao Chen

(Response) The Experiment on Digital Media on the Wave of Sea Change 49-58

Chen-chao Tao

(Response) Quantitative Change, Qualitative Change, or No Change? Journalism and Communication Education at the Age of Convergence 59-64

Chiung-wen Hsu

(Response) How Students and Curriculum Cope with the Digital Challenge? 65-70

Kang-pei Chen

Christine P. Chang

Ruey-yun Horng

Effects of Metaphor on Science Text Comprehension 71-110

Chang-de Liu

The Political Economy of Media Ethics: States, Capital, and the Formation of Journalistic Norms 111-154

Yu-lin Chang

The Discourse of Information-Literacy: An Application of Biographical Method 155-208

Cheng-tao Liu

The Impact of Concealment on Organization-Public Relationships from the Perspective of Customers: The Case of Convenience Store 209-242

Hsu-chu Ho

The Thoughts and Operation of Market-driven Journalism: A Case Study of "Apple Daily" 243-274

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Content

Special Issue: Broadcasting Policy and Media Reform

Ti Wei

Regulatory Issues of Public Broadcasting 3-25

Chen-ling Hung

Chang-de Liu

The Commercial Broadcasting Regulation from the Perspective of Communication Rights 27-53

Shih-hung Lo

Chung-hsiang Kuang

Chen-ling Hung

Kuo-wei Cheng

Watching the Media Regulator NCC in Taiwan 55-85

Yuan-chen Cho

Summary of the First NCC Council Members' Core Discussions 87-105

Articles of Special Issue
Yann-long Chen  Yu-li Liu Toward A Public Broadcasting Group: Legislative Suggestions for Hakka and Indigenous TV in the Digital Age 109-153

Lih-yun Lin

Ching-ting Wang

Public Service Broadcasting and Creative Industry: The Case of New Zealand 155-192

Research Articles

Yu-chieh Lo

Chin-hwa Chang

Networks and News: Reexamination on Ties between Reporters and Sources from the Perspective of Social Capital and Agency Theory 195-231

Wei-wen Zhong

Pai-lin Chen

Shun-hsiao Chen

Craftsmanship at the Digital Age: An Analytical Framework 233-264

New Perspectives in Communication

Shun-tzu Tsai

Yu-wu Lin

The Study on Work Flows and Specifications of Digital Archives 267-316

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Content

Special Issue: Globalization and Local Development in the Context of Critical Communication

Vincent Mosco

Communication Globalization: Myth and Power in the Digital Age 3-25
Chien-San Feng ¡iResponse¡jThe State and Social Responsibility of Media 17-36
John Lent Development Communication and Globalization / Digitalization 37-51

Liangwen Kuo

¡iResponse¡jDigital Capitalism and the Myth of Development Communication 53-68

Articles of Special Issue
Lihyun Lin Capital Formation in Taiwan's Television under the Authoritarian Rule 71-112

Yupei Chang

Yuh-Wei Leu

Does Internet Emancipate Females? 113-150

Research Articles
Jing-Huey Hwang English-Mandarin Code Mixing in Taiwan's Media 153-198
Tzu-Yuan Peng Value-Added Services in Interactive TV Baseball Program 199-237
Ding-Yu Chan Chang-Yung Kung Hai-Tao Chin An Analysis of News Coverage of Antismoking Related News 239-271

New Perspectives in Communication
Shao-Chia Hu Narrative Rejuvenating on Human and Social Science Writing 275-303

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Content

Special Issue: Rethinking Product Placement in the Media
Shu-Pei Tsai Product Placement in Television News from a Marketing Perspective 3-15
Lionel Huang Sweets or A Piece of Tasteless Cake?

17-25

Caroline Lin Product Placement: Destruction of Journalism and Advertising Ethics 27-40

Chang-De Liu

Shih-Hung Lo

The Norm of Product Placement from a Political Economy Approach 41-62

Articles of Special Issue
Chen-Hsing Hsu & Jhen-Yu Huang A Study of Product Information Suspiciously Embedded in Television Trendy Drama 65-114
Yu-Li Wang An Exploratory Study on the Application of Product Placement in the Tobacco Control 115-159
An-Chi Hsu ¡iResponse¡jPlacing? Inserting? Creating? Learning? 161-178
Huei-Ling, Liu Crisis of the utilization of "product placement" in news: The exploration of the public interest of news media in Taiwan 179-207
Ping-Hung Chen Exploring Advertorials in Television News: Product Placement vs. Professionalism of News Reporting 209-246

Research Articles
Hsiao-Yung Wang Revisiting the Concept of "News": The Modernity and Post-modernity of Linguistic Studies in Taiwan's Journalism History 249-287

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Content

Special Issue: Communication, Education and Practice in Multiculturalism

Hsin-Huang

Michael Hsiao

Toward a New Paradigm of Ethnic Communication in Cultural Diversity

3-8

Kuang-chun Li ¡iResponse¡jHow to Prepare a Cross-Cultural Trip?: Some Reflections on Multicultural Courses 9-16
Chin-hwa Chang ¡iResponse¡jHow to Develop Structural Critiques for an Advanced Multiculturalist Course? 17-29
Chung-hsiang Kunag ¡iResponse¡jRethinking Multiculturalism in Its Practice 31-40

Articles of Special Issue
Jung-hui Becky Yeh Education and Practice in Inter-Cultural Communication 43-77
Kuo-Feng Tseng Rethinking Diversity Index Measuring and Statistic Problems in Media Content Analysis 79-100
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New Perspectives in Communication
Vivien Wang Multicultural Public Service Broadcaster: An Australian Experience 103-134

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Research Articles
Chang-Shih Chen Commodification of the Production Process of TV Programs in Taiwan: A Perspective of Political Economy 137-181
Yie-Jing Yang Media Discourse of Polling and Its Construction of Public Opinion: From a Perspective of Critical Linguistics 183-226
Mei-ya Lin

Chien-Yi Chiang Wei-Humg Tsai

The Third Person Effect of Slimming Advertisements 227-253

Call for Papers 258-268

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Special Issue: Re-reading Saussure¡ÐA Communication Perspective
Yu-Chai Lai What Does 'Langue' Mean from Saussure's Perspective? 3
Pei Tsai "Wombat", Who Are You? Enlightenment from Saussure's Semiology and His Limitation 11
Yu-Chung Cheng Escape from Saussure's System: The Combination, Separation, and Recombination of the Signifier and the Signified 19
Ya-Hui Chen How the Concept of Arbitrariness Informs the Study of Meaning? 35
Shu-Fen Yang The Galaxy of Linguistics: The Transformation of Associative Relations 53
Hui-Wen Liu ¡iResponse¡jEvents or Signs? 83

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Research Articles

Hui-Chun Su

Kuo-Jen Tsang

Patronizing Speech in News Interviews: A Further Discussion of the Reporter-Source Interaction 105
Yean Tsai A Historical Review of the TV Drama Programs in Taiwan's Three Wireless TV Companies, 1962-2002 157
Tzong-Sheng Deng Who Gains Access to The Media? A Study of Contribution to Opinion Page in Terms of Cultural Capital 195

Call for Papers 241

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Content

Special Issue: Electoral Culture and Media Manipulation: Observations on the 2004 Presidential Election in Taiwan
Ringo Ma The Culture and Communication Associated with Taiwan Election 3
Joseph Man Chan Short on Mutual Trust and Professionalism: Observations on the Presidential Race in Taiwan 11
Caroline Lin A Demonstration of Baudrillardian Simulation: The TV Networks' Ballot-counting and Tallies Massaging during the 2004 Taiwan Presidential Election 15
Guo-Ming Chen The Soulsearching of Taiwan Media 25

Research Articles
Yu-Pei Chang Exploring the Concept of Audience: The Case of the Internet 37
Chengtao Liu An Examination of the Role and Power of Public Relations in Organizational Change 73

New Perspectives in Communication
Wen-chiang Chang On the Legitimacy of Academic Knowledge 105
Pai-Lin Chen ¡iResponse¡jLooking for a Space of Dialogues 137

Call for Papers 145

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Content

Special Issue: Destiny and Tao Under the Influence of Media Technology
Chi-Jeng Yeh The Destiny of Human Being Under the Shadow of Mass Media Technique 3
Shih-Min Chen ¡iResponse¡jDestiny or Tao? 69

Research Articles
Jing-huey Hwang The Insights Derived from Sociology by Mass Communication Research on Audiences 79
Tzu-hsiang Yu Chun-hsiang Hsia Rethinking the Communication Discipline: A Proposal to ¡§Vertically¡¨ Integrate Speech and Mass Communication 109
Tai-Li Wang Television News Research on the Crossroads: An Expedition Through McLuhan¡¦s Communications Theory 145
Ming-che Lee The Organizational Context of Deviance Amplification in the Media: The Case of Homosexuality Coverage in Taiwan 185

New Perspectives in Communication

Theresa Der-Lan Yeh

Communication as Agent of Peace: What Communication Studies Can Do for Peace Studies 215

Major Events in Communication (2003) 247

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Content

Special Issue: The political in the media landscape
Yi-Ning Katherine Chen When a Natural Disaster May Become a Political Turmoil: Revisiting the Effects of Strategic Frame 3
Han-Teng Liao From Commemorations to Carnivals: A Media Event Analysis of 1994-2003 Taiwan¡¦s New Year Eve Party 37
Huei-Chun Chi The Politics of Positioning: Rethinking Subjectivity and Power 83

Research Articles
Mary Chin-Hui Shen New Sense of "Place": Interactive Media Understood as Rhetorical Common Place 131

Ping Shaw

Hsiu-Li Wu

Feng-Yang Kuo

The Locals in Local News: A Content Analysis of the Front Pages of Tainan's Local Newspaper 161

New Perspectives in Communication
Yean Tsai
Kuo-Jen Tsang
Audience and TV Drama: Applications of Personality Theories and Audience Research 197

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