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篇名 論成都報業群體的生存環境與體制創新
On the ecological environment and structural innovations of press groups in Chengdu
作者 李苓
Li, Ling
中文摘要 進入新世紀,引起傳媒觀察家們高度關注的問題是:中國的媒體變革為何在中西部屢屢得手?傳媒體制變革的突破口為什麼未發生在精英薈萃的北京、上海、廣州三地,而是在發展相對滯後的四川成都?何為傳媒產業化?中國大陸的傳媒產業形態為何凸現區域性特徵?

這些甚至可以被看作對中國大陸傳媒業進行世紀盤點式的追問,的確把我們的目光引向了西部;也迫使理論界轉換視角,對傳媒變革的區域性突破和體制創新的階段性特徵等問題進行系統研究。

本文正是基於上述現實問題而進行的一項專題研究。它力圖通過對成都報業這一個案的生存現狀、生存環境、體制創新和產業化方向等方面所進行的考察與分析,作出對大陸傳媒改革進程的實證性描述,並由此預測大陸傳媒變革的未來走向。
英文摘要 At the very beginning of the new century, questions that have long been making the media observers show solicitude to are as follows: why have the media innovations always been successful in China ’s Midwestern areas? Why does the structural innovation with media happen in such developing areas as in Chengdu, Sichuan, instead of in the highly developed cities, namely, Beijing, Shanghai and Guangzhou? Why does the press industry show the unique regional feature on the mainland China?

All these could be counted as the detailed inquiries on China’s media industry of the whole 20th century, which have made us look at the western provinces with new eyes, and forced the world of theory reform its perspectives so as to start a systematic study of the regional breakthrough of press reforms and the stages of structural innovations as well.

The article is to make a monographic study based upon such present necessities. Having conducted such an observation and analysis of the present conditions of the press, its living environment, the structural innovations, and the direction of the press industry as well as detailed description of the mainland press reforms, the author is to predict the way of China ’s press future.
中文關鍵詞
發表日期 2001.07.05
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