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篇名 試論中國大陸的媒介分析之概況及特點
On media analysis and its features
作者 張詠華
Zhang, Yonghua
中文摘要 在資訊傳播新技術革命的浪潮席捲全球的今天,作為傳播學領域一大研究部類範疇的媒介分析,正清楚地凸現出現實意義。世界範圍內,資訊傳播新技術的作用和影響成為近年來傳播學界的熱門話題,由此帶動了整個媒介分析領域,使之贏得了國際上學術界的很大關注。在中國大陸學術界,媒介分析同樣受到了很多關注,近年來,學者們進行了許\多有關媒介研究媒介分析的探索,發表了大量的有關成果。本文試圖對中國大陸學術界這方面的成果,進行一番梳理,在此基礎上,分析其特點。限於資料、時間等方面的原因,本文的這種梳理,難以在對所有學術成果的總體進行通覽的基礎上進行。因此,筆者作了一些選擇,主要通過對若干新聞傳播學刊物1996-2000年的內容分析、對自1995年召開的全國第四屆傳播學研討會以來幾次全國和國際學術研討會內容作類似的分析、並對兩本近年來出版的集中論述資訊傳播技術與媒介發展進程的關係等的媒介分析專著的研究,來從論文和著作這兩個層面,探討中國大陸傳播學術界的媒介分析的研究成果,透視其概況及特點。由於筆者所掌握的資料十分有限、所讀所知也十分有限,本文的局限性在所難免,其對研究成果的梳理,遺漏大約也在所難免,但卻絕非出於故意。拋磚引玉,唯期本文對我國大陸傳播學界有關媒介分析的研究之梳理,能引發對此的更全面的探討。
英文摘要 At present, as waves of new information technologies surge forward throughout the word, media analysis as an important category of communication research is demonstrating its significance. Worldwide, uses and impact of the new information technologies have become a hot topic for discussion, thus pushing forward research in the whole area of media analysis, attracting much academic attention to the area. In the mainland of China, media analysis has also received a lot of attention. In recent years, scholars in the mainland of China have explored many issues in the area, resulting in many publications. This paper attempts to make a survey of their research achievements and, on the basis of that, analyze the features of these achievements. Owing to the limitation of time and to limited materials available, the writer cannot possibly make a thoroughly comprehensive study of all the media analysis achievements. Therefore, the writer chooses to carry out the study mainly through a content analysis of the articles published in four journalism and communication journals in the country from 1996 to 2000, a similar analysis of the papers submitted to several journalism and communication conferences since 1995, and a discussion of two recent books on media analysis. As the writer’s knowledge of and reading in the literature of this area of research are very limited, and the materials available are also very limited, this paper is bound to have some limitations. Omissions may also be unavoidable, but certainly not intentional. The writer offers this paper just in the hope of inviting more comprehensive studies of the media analysis achievements in the mainland of China.
中文關鍵詞 媒介分析,資訊傳播新技術
英文關鍵詞 media analysis,new information technology
發表日期 2001.07.03
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