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篇名 電腦中介傳播理論: 能供性(affordance)在當代數位環境中的運用與挑戰
A Theory of Computer-mediated Communication: Opportunities and Challenges in the Concept of Affordance in the Contemporary Digital Environment
作者 宋承達
中文摘要
英文摘要

 Recent studies on mobile communication (e.g. Schrock, 2015; Mascheroni & Vincent, 2016) and social media (e.g. Baym, 2010; boyd, 2010; Madianou & Miller, 2912; Papacharissi & Easton, 2013) have seen a resurgence of interest in the notion of affordances (Gibson, 1979), as a way to balance and reconcile a constructivist approach to the social consequences of technologies – more specifically, the social shaping of technology (Biker & Law, 1992) – with the acknowledgement of a simultaneous process of technological shaping of sociality. However, a more systematic overview of affordance use in the context of CMC has not been tackled. Therefore, this paper adopts document analysis to review the literature and empirical studies surrounding the concept of affordances from 1979 to 2017, in an attempt to map an overall picture of affordance use in the context of interpersonal interaction in the social mediated-digital environment. Additionally, this paper is also based on data derived from 37 in-depth interviews (20 female and 17 male Taiwanese young professionals) on their friendship practices on social media to reflect what challenges researchers may face when analysing online practices via affordances.

中文關鍵詞
英文關鍵詞 Affordance, Computer-mediated Communication (CMC), Interpersonal Interaction, Mobile Media, Social Media, Social Network Sites (SNSs)
發表日期 2017/06/24
授權狀況 已授權
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