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篇名 多元文化與族群媒體: 台灣客家電視台的媒介多元化分析
On Examining Media Diversity of the Taiwan Ethnic Media: An Analysis on Internal Diversity and Vertical Diversity of Hakka TV in Taiwan
作者 李美華
中文摘要

本研究採用文獻分析法及內容分析方法,探討在多元文化主義與全球化的趨勢下,台灣客家族群媒體的媒介多元化實踐。本研究檢視多元文化主義以及媒介多元化文獻,探討全球化架構下之台灣族群媒體多元化發展之歷史背景與情境脈絡。本研究分析全球首屈一指的客家族群媒體:「客家電視台」的節目類型、新聞節目類型、戲劇節目類型、連續劇類型、綜藝節目類型、自製比例、經費來源、播出形式、客家形象、主持人性別、首播與重播及語言腔調等內容分析類目,檢視客家電視台之節目與類型的內部多元化及垂直多樣性,以探討其媒介多元化指標之表現。

英文摘要

It has been more than a decade since the first Hakka TV was established in July 2003 in Taiwan. As the Hakka ethnic media flourished over the years, diversity for the content of Hakka TV programming becomes increasingly important and challenging. The concepts of ethnic media diversity should be theoretically defined and empirically studied with respect to different political, economic, and cultural contexts of the ethnic media. Drawing from theories of multiculturalism and ethnic media, the current study employs methods of literature and content analyses to examine the Taiwan Hakka TV programming including program type, program source, media frame, accent and intonation, repeatability, to investigate and evaluate the state of diversity of the Hakka ethnic media under the framework of multiculturalism.

中文關鍵詞 多元文化主義、族群媒體、客家電視、媒介多元化、內部多元化、垂直多樣性
英文關鍵詞 Hakka TV, ethnic media, multiculturalism, media diversity, internal diversity, vertical diversity
發表日期 2016/06/19
授權狀況 已授權
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