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篇名 大傳系學生對教師教學滿意度影響要素之分類研究:Tetraclasse模式之應用
作者 余國強
中文摘要

本研究嘗試應用行銷管理領域中針對「顧客滿意度」進行分析的 Tetraclasse 模式,以大傳系修課學生為研究對象,檢視他們對教師教學滿意度要素的態度與看法。研究結果將教師教學滿意度的要素分為「關鍵型」、「加分型」、「基本型」以及「次要型」等四類,系所與教師可根據四種類型要素影響教學滿意度的特性,作為爾後改善課程內容、教學方式與提升教學效果的參考。

英文摘要

This research attempts to apply the Tetraclasse model, which has been adopting to analyze service elements of customer satisfaction in the fields of business marketing and management, to study mass communication-majored students’ attitudes towards teaching satisfaction. The service elements related to teaching satisfaction can be categorized into groups of key elements, plus elements, basic elements, and secondary elements repectively. Academic departments and their faculty staff can modify their course design and teaching strategies in order to improve students’ learning efficiency, based on the natures of 4 different groups of elements.

中文關鍵詞 教學滿意度、教學評鑑、教學策略、Tetraclasse 模式、傳播教育
英文關鍵詞 teaching satisfaction, teaching evaluation, teaching strategy, Tetraclasse model, communication education
發表日期 2016/06/18
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