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篇名 不只更美麗:臉書自拍照的修圖行為與愉悅感關聯性研究
More Than Beauty – The Relationship Between Selfie Editing and Pleasure
作者 陳怡安、黃薇仰
中文摘要

社交網路的時代修圖技術的普及,造成許多人開始在意照片在公開場合所呈現的自我形象,進而對照片進行調整修改。因此,修圖已經成為人們展示照片時司空見慣的操作方式。

本研究探討臉書展演目的與修圖行為之間之關聯性,以及透過修圖過後的自我形象展演,能否為使用者帶來愉悅感。更進一步探討在修圖行為上,性別之間的差異,以及個人對外表重要性的認知是否會造成差異。透過線上問卷網站「Surveymonkey」收集 391 份有效問卷。研究發現,「展演動機」越強的的臉書使用者,在發布照片時越趨於 APP 修圖,並能從中獲得愉悅感;此外,女性,以及認為外表重要性高者在發布照片時,也更依賴修圖效果。

英文摘要

With the growth of the social networks and the popularity of the image editing approaches, lots of people start to pay attention to their self-images on the internet nowadays. They try to refine their selfie pictures while posting to social networks.

Therefore, image editing is a common approach while demostrating pictures currently.

This research discusses the relationship between the purpose of users' demostration on Facebook and their image editing behavior.Also, we discuss whether the self-image demostration applying image editing behavior brings the joyfulness to the users in return. Furthermore, subject to the image editing behavior, we discuss the differences between different gender.

Also, we discuss the differences between different self awareness of the personal appearance.

According to the 391 valid questionnaires collected from Surveymonkey, we have a conclusion that the users who have strong intentions to demostrate themselves tend to use image editing applications. Meanwhile, they will also feel delighted base on this behavior. Besides, female and those who value their appearances rely more on the image editing applications while posting

中文關鍵詞 印象管理、自拍、娛樂感、修圖
英文關鍵詞 Impression management, selfie, pleasure,image edit
發表日期 2016/06/18
授權狀況 已授權
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