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篇名 偽科學新聞的第三人效果研究-- 以醫學偏方新聞為例
The Correlation Studies between Pseudoscience and the Third-Person Effect under the Cases of Folk Prescription News
作者 陳慧純、朱柏蓉、楊佩珊
中文摘要

本研究以路徑分析方式評估偽科學新聞中的醫學偏方新聞和第三人效果間的相關性,並以銀髮族作為第三人效果中的他人,以負面感知程度和涉入感檢測閱聽人的第三人效果感知差距,與支持限制媒介與實際行為的關係。

研究結果發現負面感知程度和涉入感,與第三人效果感知有顯著正相關,多數受訪者皆認為醫學偏方新聞對他人影響較大,且認為醫學偏方新聞愈負面者和涉入感愈高者,第三人效果感知差距愈大;而第三人效果感知、涉入感與負面感知僅能預測部分的實際行為。

英文摘要

This study examines the correlations among the third-person effect, perceived negativity and involvement of the folk prescription news, which belongs to pseudoscience. The study regarded the elders as the third person according to the results of the interviews of pretest.

The results show both perceived negativity and involvement are significant positively to the third-person perception. Most of the respondents consider the influence of the folk prescription news is stronger to others than themselves. The more they perceived negative and be involved to folk prescription news, the more they have the third-person perception. But the third-person perception, involvement and perceived negativity can only predict part of the behavior to restricting media message.

中文關鍵詞 第三人效果、偽科學、媒介限制、醫學偏⽅新聞
英文關鍵詞 The Third-person Effect, Media Restriction, Fork Prescription News
發表日期 2016/06/17
授權狀況 已授權
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