2015年年會論文 | 返回論文列表 |
篇名 大數據時代視頻網站營銷策略分析—以愛奇藝為例
作者 金琛
中文摘要

大資料已經成為時下最熱門的話題之一,我們的社會也己經全面進入到擁有海量資料的大資料時代。大資料時代的到來引發了包括生活、工作、思維等多方位的社會變革。互聯網是海量資料產生的重要平臺,因此以其為媒介的網路廣告必然會發生顛覆性的變化。

本文以“愛奇藝視頻”作為研究物件,論文研究的重點在於從視頻內容、傳播管道、廣告投放和品牌構建等方面,對愛奇藝視頻的行銷策略進行總結和梳理,力圖展現愛奇藝視頻的獨特行銷策略。

英文摘要

Nowadays,“ Big Data” has become one of the hottest topics, and our society has already entered the era of the massive data. The arrival of the era of Big Data triggered a great change in life, working, and thinking, etc...Internet is an important platform generated for massive data and the Internet Advertising, as a medium of the internet is bound to have the dramatic changes.

In this paper, "aiqiyi video" as the research object, the emphasis of the thesis is launched from the video content, communication channels, advertising and brand constuction, summarizes and combs to act "aiqiyi video" produced video marketing strategy, in order to show aiqiyi video as unique marketing strategy frequency on the occasion, found and that "aiqiyi video" product deficiencies video marketing strategies .

中文關鍵詞 RTB、廣告、大資料、傳播模式、行銷模式
英文關鍵詞 Big Data RTB advertising Mode of Transmission Marketing Mode
發表日期 2015/7/5
授權狀況 已授權
全文下載 3-1B_全文_金琛_大數據時代視頻網站營銷策略分析—以愛奇藝為例