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篇名 佔領運動中梁振英之形象修復策略研究
An Analysis of Leung Chun Ying’s Image Restoration Strategies During the Occupy Movement
作者 金麟
中文摘要

佔領運動是近期香港社會發展的重大社會運動。本文以香港領導人梁振英的公共言說為研究對象,探討在危機情境中,梁振英如何為己辯護以及使用何種策略修復形象。本文強調,在佔領運動的不同時期,梁振英所使用之形象修復策略側重點不同。本文認為,無論以策略可行性還是有效性檢視,在佔領運動中,梁振英的公共言說均可視為是一次成功的危機公關。

英文摘要

The Occupy movement was an important social movement in Hong Kong recently. Taking Leung Chun Ying’s public speaking as an example, the paper explores how Leung Chun Ying defended himself and repaired his image in the crisis situation. The data analyzed in the paper shows the strategies that Leung Chun Ying used were quiet different during different phases of the Occupy movement. In addition, examining the feasibility and effectiveness of the strategies, the paper argues that it was a successful crisis management for Leung Chun Ying.

中文關鍵詞 自我辯護;危機傳播;佔領運動;形象修復;梁振英
英文關鍵詞 apologia; crisis communication; the Occupy movement; image restoration strategies; Leung Chun Ying
發表日期 2015/7/4
授權狀況 已授權
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