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篇名 技術與男性氣質:Andrew Garfield的明星形象構建
Technology and Masculinity: The Construction of Andrew Garfield’s Star Persona
作者 龔元
中文摘要
英文摘要

This paper aims to explore how Andrew Garfield’s star construction in mainstream Hollywood films articulates a specific masculine discourse of technology. Drawing upon the discussion of ‘masquerade’ in star studies and the theorization of technology and nerd identity in popular culture research, I analyze Garfield’s intertextual performance to argue for his star persona as a ‘quasi-nerd’ which shows slippages between normative and alternative masculinities and reconfiguration of hegemonic masculinity in the contemporary technological-oriented American society. Garfield’s performance in The Social Network and The Amazing Spider-Man combines to demonstrate that the manipulation of abstract technology, along with its fitness for late capitalism’s orientation to individualistic competition, is being incorporated in the normative masculinity in American culture. The study offers implications of the ways in which the male star construction in mainstream Hollywood films articulates more fluid and unstable masculinities around technology.

中文關鍵詞
英文關鍵詞 Andrew Garfield, Star persona, Hollywood films, Masculinity, Discourse of technology
發表日期 2015/7/4
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