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篇名 例證理論與歸因效果之探討:以空難新聞為例
To investigate the effect of Exemplification and Attribution theory: A Case Study in a plane crash news.
作者 黃薇仰、胡學為
中文摘要

航空史上的空難事件中,事故原因有以下三種類型:內部因素、外部因素與天候因素等原因。據統計,人為因素是空難事件中的主要原因。例證理論推測閱聽人閱讀過去統計數據與當下的新聞描述不一致的文本資料時,會依據數據資料的描寫來做出判斷。在心理學研究中,發現閱聽人在閱讀新聞時,會因先驗經驗而影響對事情的歸因效果,因此,態度不同的人會有不同的歸因效果。因此,本研究結合例證理論與歸因效果,理解媒體傳遞的訊息中,例證資訊往往會扭曲數據統計所呈現的正確資訊,使閱聽人有偏誤判斷。

英文摘要

Aviation accidents are due to various causes, the internal factors, external factors and weather factors and etc. According to statistics, the internal factors are the main reason for the Aviation accidents. While Exemplification speculation audience reading inconsistent statistics describing past and current news text information, will be based on the description of data to make judgments. In psychology, the study found that audience read the news due to the impact of prior experience, therefore, different people have different attitudes attributed to the effect. Therefore, this study based on combining theory and examples, understand how the message delivered in the media so that there is bias audience judgment.

中文關鍵詞 例證理論、歸因理論、空難事件、線上實驗法
英文關鍵詞 Exemplification, Attribution theory, Aviation accidents, Online experiment
發表日期 2015/7/3
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全文下載 1-2E_全文_黃薇仰、胡學為_例證理論與歸因效果之探討:以空難新聞為例