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篇名 圖像敘事之跨媒介轉述與閱聽人美感反應初探:以繪本改編動畫之「互媒」歷程為例
The transmedia narration in pictorial narrative and the aesthetic response of the audience: Using the intermediality of picture book-adapted animation as an example
作者 賴玉釵
中文摘要

跨媒介敘事為傳播研究關切旨趣,敘事者將同一作品素材轉述至相異媒介以達「跨媒介改編」。改編者需藉「互媒性」(互為媒介性;intermediality),讓改編作品與原作互涉。「美感反應」涉及藝術創作端形構文本、美感接收端之敘事期待與感知、交流歷程。本研究考量圖像轉向,故以繪本轉述為動畫之「互媒性」為例,初探:改編者如何融入對繪本圖文之詮釋以重塑召喚式結構;美感接收端如何因「互媒性」聯想原作情節及畫風,或推翻既有敘事預期。

英文摘要

As a key topic of communication research, transmedia narrative enables a narrator to achieve transposition by presenting materials using various media platforms. Transmedia adaptation is the conversion of an original work into multiple media platforms. The person who adapts the story must employ conversion mechanisms, dialog quotations, or simulacra to reconstruct the original narrative structure. Intermediality plays a key role in the adaptation process, in which the storyteller can determine the similarities among symbols, plots, or art forms and enable the adaptation to echo and engage in cross-reference with the original work.

In addition to focusing on intermediality, researchers of transmedia adaptation endeavor to understand how multiple aesthetic responses can be generated from the audience following adaptation. By considering the pictorial turn, this study employed picture-book adapted animation as an example of intermediality to understand the following:

From the perspective of the exchange process, the process of audiences filling blanks involves the intermediality of employing the visual performance of the original work and construting intratextual factors. Therefore, the process of transmedia conversion involves the interpretations of the storyteller, the use of intermediality, and the reconstruction of inviting structures. Audiences can employ intermediality to generate narrative expectations and initiate the process of filling blanks.

中文關鍵詞 召喚式結構、美感反應、跨媒介敘事、圖像敘事、繪本
英文關鍵詞 inviting structure, aesthetic response, transmedia narrative, pictorial narrative, picturebook
發表日期 2015/7/3
授權狀況 已授權
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