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篇名 新媒體有助增長健康常識嗎? 檢驗健康訊息處理過程中媒介及訊息的效果
Do New Media Help Increase Health Literacy? Effects of Medium Type and Message Trait on Health Information Processing
作者 林宛瑩、張昕之
中文摘要
英文摘要

This research examines whether young people’s literacy on the safe sex issue and their intention to share health-related information would be affected by medium type (websites vs. social networking sites) and message type (fact-based vs. feeling-based contents). A factorial experiment was conducted where respondents were randomly assigned to read one of the four versions of safe sex-related stories that contained the same information but were presented differently. Results showed that website-based contents, as compared with SNS-based contents, facilitated respondents’ safe sex literacy and information sharing intentions. The interaction effect suggested that feeling-based contents yielded a stronger effect on information sharing intentions on the website than the effect found on social networking sites.

中文關鍵詞
英文關鍵詞 health literacy, social media, safe sex, experiment
發表日期 2015/7/3
授權狀況 已授權
全文下載 1-2B_全文_林宛瑩、張昕之_新媒體有助增長健康常識嗎? 檢驗健康訊息處理過程中媒介及訊息的效果