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篇名 沈默的框架:框架理論六十年的時間脈絡與空間想像
A Silent Paradigm: Mapping the Spatio-temporal Contours of the Six-decade Framing Theory
作者 王彥
中文摘要

自1955年人類學家Bateson發想框架概念至2014年本研究啟動,框架理論研究正值六週歲甲子年。本文爬梳六十年時間脈絡,從論述深度、擴散貢獻、作者生平等角度探究框架概念原創思想家Bateson成為研究學人群中的「沉默者」之謎。本文還從「泛框架論」角度審視貫穿總體人類傳播的框架發生空間,發現沉默的「非媒介效果框架」、沈默的「非大眾傳播框架」和沈默的「文化框架」,指出成因是專研框架的傳播學者青睞應用層面的實踐調查研究、倚重大眾傳播(尤其是大眾傳播效果)層面的框架應用研究,並提出將框架嵌入文化中、建構三維研究場域去取代傳統「媒體-閱聽人」二元線型模式的對策。

英文摘要

The Framing Theory constitutes a topic of active research with a relatively long-standing effort, which looks back upon a 60-year history from 1955 when the eminent anthropologist, Bateson proposed, for the first time, the concept “FRAME” to 2015 when our study was still in its infancy. This paper attempts to chart the chronology of the Framing Theory and to highlight those practical and theoretical issues that we see as central to the investigation of Bateson’s mysterious silence as the pioneer of the Framing Theory. Such matters as his own interdisciplinary identity, his lack of academic promotion contributions to the “middle range theories” as well as the Spatio-temporal context of “effect is king” will profitably be taken on board by this paper. Besides, this paper, drawing on “the broad framing” perspective, also endeavours to shed light on the spaces where the frame occurs and which underpins the ever-changing landscape of general human beings communication and discovers the presence of silent “non-media effect framework”, silent “non-mass media framework” and silent “cultural framework”. This paper believes both the preference of empirical methodology and the focus on mass communication framework research (mass communication effects in particular) on the part of those communication scholars specializing in the Framing Theory have been significant influences on the shaping of aforementioned framework silence. To handle this issue, the embedment of framework into culture and the substitution of three-dimensional research arena in place of the “media – audience” binary linear model might be the two technocratic devices in the right direction.

中文關鍵詞 框架理論、框架效果、文化框架、沉默、時間、空間
英文關鍵詞 framing theory, framing effect, cultural framing, silence, time, space
發表日期 2015/7/3
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