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篇名 中高齡者在社交網絡服務平台上自我表演之初探: 以 Facebook 為例
How we present? Self presentation of the elder users on Facebook
作者 張雅晴
中文摘要 本文以 Goffman 的劇場理論作為理論基礎,試圖對中高齡者在網路
社群平台上的表演行為進行脈絡性的詮釋。本研究透過深度訪談及觀察
法,研究擁有獨立交友圈、涉入程度高的 Facebook 中高齡使用者,依照
篩選朋友方式的不同,將其分為社交型及隱蔽型兩大類。研究發現,中
高齡使用者普遍重視真實性,自我揭露程度低,擅長使用印象整飾策略
來維持平台上輕鬆的氣氛,也會透過社會比較行為、回饋機制,甚至是
想像他人的觀看來調整自我表演。社交型使用者表演方式多元,使用頻
率較高,但是僅停留在臺前的表演;而隱蔽型使用者面對已經篩選過的
觀眾,反而有較高的機會在平台上公開其臺後行為。
英文摘要 This article is based on Goffman’s Dramaturgy and tries to explain the
self presentation of the elder users on social network platform contextually.
Through in-depth interview and observational study with the elder users who
have their own social groups and with whom are involved deeply in Facebook,
the research separates the elders into groups of socialize and concealed due to
the different ways of sifting friends. The research shows that the elderly users
usually pay much attention to the realism, have less self-revelation and are
good at using impression management strategies to maintain the casual
atmosphere on the platform. Also, the elders would adjust their self
presentation by social action comparison, feedback system or the sights from
others. The users of socialize would use multiple ways to perform and have
higher frequency of using Facebook, but only stay at front stage. On the other
hand, the concealed users are facing the audience that has been sifted first, so
that they have a higher chance to reveal their back stage at the platform.
中文關鍵詞 劇場理論、自我表演、印象整飾、中老年人使用者
英文關鍵詞 Dramaturgy, self presentation, impression management, the elder users
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