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篇名 越刺激越好看?閱\聽眾觀看報紙新聞有害圖片與個人感官刺激尋求度之關連性研究
Examining the Relationship between Audience’s Sensation Seeking Differences and Behaviors to Read Agonistic Images on Newspapers
作者 張雅菁;司柏濬; 張艾茄
中文摘要 小報化的現象目前普遍存在於台灣的媒體環境中,充滿羶色腥元素的「有害圖片」被廣泛使用。本研究欲探索閱\聽眾的感官刺激尋求度差異,在觀看報紙新聞的有害圖片時,是否會對新聞報導內容產生不同的新聞評價程度以及記憶程度,研究方法以實驗法針對受訪者進行測詴。研究結果顯示,閱\聽眾感官刺激尋求度的差異,確實會影響其對報紙新聞有害圖片的評價程度;然而,在記憶程度方面,其與個人特質差異並無顯著的關連。
英文摘要 Nowadays tabloidization is a common phenomenon in Taiwan’s media environment. The “agonistic images” are widely used by newspapers. This study launches an experiment to test
the relationship between audience’s sensation seeking differences and the rate of memories
and evaluations toward newspaper with images induce anger, fear and disgust. The researchers’ hypotheses are that the sensation seeking differences among audiences would affect their memory and evaluation performances toward news with agonistic images.
The result indicates that the sensation seeking differences did influence audience’s evaluation toward news on newspaper. High sensation seekers evaluate images that induce anger, fear and disgust higher than low sensation seekers do. However, in this research, there are not significant relationship between sensation seeking differences and audience’s memory towards news on newspaper.
中文關鍵詞 小報化、有害圖片、新聞圖片、感官刺激尋求
英文關鍵詞 tabloidization, agonistic image, news photographs, sensation seeking
發表日期 2011-07-06
授權狀況 已授權
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