2018
中文 English

ThemeRethinking the Confluence of Old and New Media

The rapid transformation of communication ecology has not only led to the emergence of new communication technology and industries but has also given the traditional media a new image. Although some of these old and new media develop independently, most of them share and exchange their communication means, resulting in the rapid dissemination of ideas and causing an unprecedented flourish of the communication field. Through research on the rich materials of communication, related academic fields has gradually shaped a new communication style for the 21st century.

The confluence of old and new media has resulted in numerous new communication behaviors, and positive and negative phenomena have continually appeared for a number of years, which is a topic worthy of academic research. For example, the volume of online advertising in Taiwan has already exceeded that in the conventional mainstream media. Although online advertisement media adhere to conventional trading mechanisms, they have led to the creation of a new advertising purchasing system. In addition, users’ click-through behaviors can be fully captured by computers and programs, allowing the advertising industry to enter a new era of big data exploration.

Regarding the journalism industry, the difficult period for conventional media is not yet over, and new media are yet to discover a spring for journalism. People are increasingly reliant on social media and distrustful of conventional mass media. So-called “fake news” in the post-truth and postmodern era not only disrupts the journalism market but also poses a major threat to democracy and public opinion.

The confluence of old and new media facilitates rapid communication while increasing initiative among communicators. However, the prevalence of online celebrities such as YouTubers or Facebook livestreaming celebrities and the increased risk of personal information leakage by social media sites are topics that must be addressed by contemporary society.

Various communication phenomena due to the confluence of old and new media have led to the near subversion of various conventional communication topics.

The 2018 Annual Conference of the Chinese Communication Society will be held at Hsuan Chuang University in Hsinchu City, Taiwan. Conference participants will gain access to relevant communication discourses, and this may compel them to reconsider and reassess various communication phenomena due to the confluence of old and new media.

The Chinese Communication Society welcomes the active participation of Chinese communication academics to engage in an earnest discussion on communication.

The specific subtopics of the conference are as follows.

1. Analysis of the changes in and development of old and new communication education.

2. Discussion on new research discourse related to online audience.

3. Exploring the phenomenon of fake news.

4. New advertising mechanisms and market survey.

5. The transboundary phenomenon and extension of communication.

 

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