2020
姓名 Name 論文/演講題目 Topic 摘要 Abstract 全文 Full Text
李美華
(摘要投稿)國外新聞媒體再現之人為氣候變遷懷疑/否定論
Foreign Media Representations of the Anthropogenic Climate Change Skepticism/denial
張艾喆
Ai-Che Chang
五感沉浸式體驗行銷對消費者行爲意圖之影響--以美妝快閃體驗店為例
The Effects of Five Senses Immersive Experiential Marketing on Behavioral Intention: The Case of Beauty Pop-up Shop
張艾喆
Ai-Che Chang
產品置入類型與涉入程度對品牌態度之影響—以綜藝節目為例
The Effects of Product Placement Type and Involvement on Brand Attitude—The Case of Variety Show
陳芳怡
Chan Fong Yee
(摘要投稿)植入品牌的顯著度與品牌記憶之關聯性: 多維度分析
The Prominence of Product Placement and Brand Memory: A Multi-dimension Approach
張耀仁
CHANG YAO-JEN
(摘要投稿)誰是「傳奇」?1980年代台灣科普書籍出版策略及其敘事觀
Study on Publishing Strategies and Narrative of Popular Science Books in 1980s Taiwan
陳鴻嘉
Chen Hung Chia
(摘要投稿)台灣民眾媒體使用的變遷(1993~2018):交叉分類隨機效應模型的應用
Changes in media usage in Taiwan, 1993~2018: Application of cross-classified random effects model
陈帅彤
CHEN SHUAITONG
社交媒體下損益框架和社會規範對健康議題的影響 ——以男大學生接種HPV疫苗意願為例
Testing the willingness of Chinese male college students to receive human papillomavirus vaccination impact of message framing and social norms in social media
陳夏平
CHEN XIAPING
偶像與我同一國:五月天迷的認同形構與國族實作
One Idol with Respective Interpretations: The National Identity and Practices of Mayday Fandom
陳奕君
CHEN YIJYUN
意見不合就「出征」?
Do you fight if you disagree?
陳百齡
Chen, pailin
尋找戒嚴時期政治案件言論獲罪者的身影:一個多重資料蒐集取徑的研究
Tracing the victims under suppression of freedom of speech in Taiwan, 1949-1991
陳雅惠
Chen, Ya-hui
為網路媒體工作者尋找新出路—從專業認同與生命故事談起
Finding a New Way for Online Media Workers: Talking from Professional Identity and Life Stories
陳彥陵
CHEN, YEN- LING
兵役制度轉型議題之風險感知及政策支持研究—以軍事訓練役為例
A Study of the Risk Perception and Policy Support of the Military Service System Transformation Issues: A case of Military Training Service
陳瑜
Chen, Yu
運動電影的敘事策略:
2018年中國【破門】和2014年台灣【KANO】之比較研究
The Narrative Strategy of Sports Movies: A Comparative Study of China''s You''ll Never Walk Alone in 2018 and Taiwan''s KANO in 2014
侯政男
Cheng-Nan Hou
(摘要投稿)社會網絡型行動科技下的邂逅與支持: 港都老年男同志的地緣社會網絡關係研究
(Abstract submission)Encounter and support while utilizing the geo-social technology: Examining the geo-social relationship among senior gay users in Kaohsiung City
陳天昂
CHENTIANANG
社交媒體貼圖的使用與展演及人格特質關係——— 比較兩岸大學生即時通訊軟體使用之差異
The Relationship between the use of Social Media Mapping, Performance and Personality Traits:Comparison of Instant Messaging Software Usage between Chinese and Taiwanese College
江旻宸
Chiang Minchen
網紅更有影響力?以認同與代言-產品一致性觀點比較名人代言與網紅代言
Influencer is more influential? Comparing celebrity and influencer endorsements from the perspective of identification and endorser-product congruence
蔣與弘
Chiang, Yu-Hung
重新理解空間—Pokémon GOer 的行動考察
Re-understanding Space — An Action Inspection of Pokémon GOer
簡廷哲
Chien Ting-Che
國防部也寫流行歌?不同類型文宣影片對廣告態度及認同度之影響
Does The Ministry of Defense also write pop songs? The Impact of Different Types of Cultural Propaganda Films on Advertising Attitude and Identity
林志嘉
Chih-Chia Lin
國家地理頻道「台灣菁英戰士-陸 戰蛙人」系列影集 英雄主義建構探析
National geographic channel "Taiwan elite warrior - Marine frogman" series of episodes on the construction of heroism
劉芷妤
Chih-yu Liu
以從眾感知與個人討論網絡探討線上影音平台推薦到推薦系統可信度
Discuss the visual cues of online video streaming platform''s recommendation to the credibility of recommendation system with the bandwagon perception and the discussion of interpersonal network.
劉芷妤
Chih-yu Liu
台灣手搖品牌之亂:以語意網絡分析台灣一芳水果茶政治表態危機
The beverage boycott in Taiwan: a semantic network analysis of the political crisis of Taiwan''s Yifang fruit tea
邱佳葳
CHIU CHIA WEI
(摘要投稿)當書評作為體制-論臺灣書評在不同年代中所扮演之角色
When The Book Review as A System - The Role of Taiwan Book Review in Different Years
邱慧仙
Chiu Hui-Hsien
(摘要投稿)收視量測機制的轉型:台灣OTT影音平台發展初探
TV Rating Development of OTT Era: Case Study of Vidol TV
周均澤
Chou Chun TSE
YouTube 縮圖特色之社群傳播效 果初探:以娛樂、教育、音樂與遊 戲類頻道為例
The Social Communication Effect of YouTube Thumbnail Features: Taking Entertainment, Education, Music and Game Channels as Examples
戴筠禎
DAI,YUN-JHEN
圖文不符讓你發笑——幽默圖片在社群媒體上的宣傳效果
Unexpected Images Make You Laugh——The Effect of Humor Pictures on Social Media
陳大可
Dake Chen
論紀錄片製作唯科學實證主義路徑依賴的三個危機
A Study on the Three Crises of Documentary Production Based on the Path of Scientific positivism
杜遙
DUYAO
批判隱喻分析視角下媒介报道中學術不端問題之建構 ——以中國青年報中學術不端報導為例
The Construction of Academic Misconduct in Media Reports from the Perspective of Critical Metaphor Analysis: A Case Study of Academic Misconduct in China Youth Daily
范宜君
Fan YeeChun
發文策略、回憶能力與國軍支持程 度分析 以國防部發言人粉絲專頁為例
Analysis of posting strategy, recall ability and supporting attitude towards the military-The Case of Military Spokesman Facebook Fan Page
林果葶
GuoTing Lin
(摘要投稿)透過當代台灣原住民音樂人在社群媒體上的自我展演重新思考身份認同
Rethinking the identity that the self-presentation of the indigenous musicians on social media in contemporary Taiwan
何修豪
HE Xiuhao
「祖宗之法」与「近代之惑」:近代化视域下的乡土媒介转型研究
羅禾淋
HE-LIN LUO
(摘要投稿)Vtuber虛擬主播的匿名性 - 以虛擬主播神格化與聲優保密條款為例
The Anonymity of Vtuber - Vtuber deification and Voice Act confidentiality as an example
謝儀臻
Hsieh Yi-Chen
中共建政70周年閱兵影片對軍校生的軍事社會化程度、兩岸戰爭風險感知與任官後行為傾向之關聯性研究:以政戰學院學生為例
Correlation research on the cadets'' military socialization degree, the risk perception of war and behavior tendency after watching parade video of the CPC''s 70th anniversary:Take Fu Hsing Kang college students as an example
蔡昕宸
HSIN-CHEN TSAI
(摘要投稿)跨媒體收視行為調查標準之建立-以美國〈跨媒體收視率調查標準〉為例
Establish cross-media viewing behavior measurement standards-Taking the Cross-Media Audience Measurement Standards from MRC as Examples
姚昕盈
Hsin-Ying Yao
(摘要投稿)消費者與外送員採用美食外送服務之影響因素 以延伸型整合科技接受模式來探討
The Factors influencing Consumers'' and Couriers'' Food Delivery Service Adoption - Using UTAUT2 as Approach
許文宜
Hsu, Wen-Yi
(摘要投稿)媒體素養教育規劃實踐與成效評估
Media Literacy Curriculum Design and Evaluation
胡清暉
HU, CHING-HUEI
知識產權下的IP經濟發展:台灣大學生對國內外影視IP喜好的初探性調查
IP Economic Development under Intellectual Property: A Preliminary Investigation of Taiwan University Students'' IP Preferences toward Domestic and Foreign Movies and Media
黃詩云
HUANG SHIH YUN
不為人知的危害:以第三人效果初探電子菸及其二手 菸對閱聽人的影響
The Correlation Studies between E-cigarette and the Third Person Effect
洪楷筑
Hung, Kaichu
不同型態廣告一致性對廣告效果的影響:以語言及自我一致性為例
Effects of Different Forms of Advertising Consistency
詹婉如
Jan Wan-Ru
當他不再是「他者」: 媒體賦權後之在台東南亞新住民
When he is no longer the
刘芹良
Kevin
算法推荐时代的技术隐忧:信息茧房效应研究 ——以“抖音”(TikTok)用户为例
Worries in Algorithm of Informational Recommendation: Examining the Effect of Information Cocoon ——Take TikTok for example
鍾國暉
Kuo Hui Chung
越看越不滿?以政治反感探討政治幽默影片觀看頻率對2020總統大選感受的影響
Exploring the impact of political humor films on political emotion by political dissatisfaction: A case study of the presidential election in 2020
臧國仁
Kuo-Jen Tsang
學術論文如何寫得有「人味兒」: 有關「敘事論」之初探
The humanistic quality in academic writing: A preliminary exploration based on narrative theories
李映儒
Lee, Ying Ju
澄清謠言更糟糕?從同性婚姻探討逆火效應之適用性
When Rumors of Same-Sex Marriage are Rife: Insights from the Backfire Effect
林翠絹
lin
社交媒體機器人在政治宣傳及科技選戰之運用:以臺灣選舉為例
Using social bots in political campaigns and technological elections in Taiwan
林照真
Lin Chao Chen
擁護特定候選人、陰謀論、宣傳與假新聞:檢視旺中媒體集團如何報導2020台灣總統大選
Hyperpartisan, Conspiracy Theory, Propaganda and Fake News: Exploring the Coverage of Want-ChinaTimes Group on Taiwan Presidential Election in 2020
林俊延
Lin Chun Yen
長輩引領流行: 以社會資本觀點探討長輩圖的分享與使用
Elders lead the trend: Exploring the motivation of sharing and using info-pictures from the perspective of social capital
林有慶
Lin Yu Ching
(摘要投稿)韓國獨立電影運動(1980~90年代初)
The Korean Independent Film Movement(1980 to the early 1990s)
林蕙雯
Lin-Hui Wen
和我一起讀書吧! 檢視觀看讀書直播之使用與滿足研究
Study With Me! The Research of「Study Vlog」by the Uses and Gratifications Theory
劉建志
Liou, Jian-Jhih
臉書使用者與同溫層研究 臉書使用者與同溫層研究
Facebook Users and Stratosphere: A Case Study of China''s Military Pension Reform
劉江
LIU Jiang
疾病隱喻視角下的《我不是藥神》
Illness as Metaphor in Dying to Survive
劉蕙苓
Liu, Huei-Ling
(摘要投稿)探索新聞記者框架建構過程:以文創產業報導為例
Exploring Frame-Building Process of Reporting Culture and Creative Industries
劉孟儒
Liu, Meng-Ru
兩級傳播的重生—以意見領袖探討時事型youtuber對閱聽人時事關注程度影響
The reborn of Two-step flow theory- YouTuber as an opinion leader
李熠
LIYI
(摘要投稿)液態的愛? 從馴化的視角初探男同志交友軟體中的自我呈現與互動實踐
Liquid love? The Self-presentation and Interactive Practices in Gay Dating apps from the Perspective of Domestication
呂俊葳
LU JUNWEI
童年電影之類型、敘事理論初探: 以《爸媽不在家》、《只要我長大》為例
Exploring childhood cinema from genre and narrative theory
呂冠霖
Lu,Kuan-lin
資訊採納與轉載意願之影響:個人涉入程度與客觀知識的調節效果 -以國防部福利事業管理處「你的福利,我來照顧」廣告為例
The Influence of Information Adoption and Willingness to forwarding: The Moderating Effect of Personal Involvement and Professional knowledge: the social advertising messages “Your Benefits, Let Me Take Care” from the Welfare Management Office of the Ministry of National Defense
羅希
Lucia
小鮮肉的「男色消費」時代——彩妝廣告中男性形象的符號本質及傳播機制
The Era of
羅澤浩
LUOZEHAO
兩岸新聞媒體對於香港修例風波 報導的異同研究:以《環球時報》 與《蘋果日報》為例
Similarities and Differences in Cross-Strait News Media''s Reports on Hong Kong Anti- Extradition Law Amendment Bill Movement:A Case Study of Global Times and Apple Daily
毛倩倩
Mao Qianqian
(*)互联网背景下传统媒体的转型之路
The transformation of traditional media in the context of Internet
方念萱
Nien-Hsuan Fang
(摘要投稿)我與誰同?台版#Me Too新聞報導分析
A Fad or a Trend? The Discourse Analysis of #Me Too News Stories in Taiwan
陳炳宏
Ping-Hung Chen
媒體近用權的在地實踐與轉型
The Domestic Practice and Its Transformation of the Media Access Right in Taiwan
周睿鸣
Ruiming ZHOU
(摘要投稿)赛博格规训:美颜自拍技术与身体政治
Cyborg Discipline: Beautified Selfie and Body Politics
施伯燁
shih, poyeh
(摘要投稿)時事型網路影音創作者與閱聽人研究:以「2020年總統副總統及立法委員選舉」首投族群為例
Research on Current-affair Internet YouTubers and Audience: Illustrated with 2020 election for president, vice president, and legislators among the first-timer voting group
何碩
Shou,Ho
略過卻又忘不掉? 以偏差競爭模型檢視YouTube前置性廣告的說服效果
Skipped but unforgettable?Using Biased Competition Model to Explore the Persuasive Effect of YouTube Pre-roll Ads
張舒斐
Shu-Fei Chang
中國大陸網路文學平台運作機制與生產政治之研究:M. Burawoy的觀點
A study on the operation and the politics of production in the Chinese Internet literature platforms: A perspective of M. Burawoy
毛占瀟
Sunny
網生代彩虹屁:愛你我就誇誇你 ——鎮魂女孩的粉絲圈層研究
Internet Generation''s Rainbow Fart: Love you so Praise you --A Study on the fan Circle of Zhenhun Girls
吳亭樺
Ting Hua Wu
厭世貼文才能撫慰人心?以失諧理論檢視幽默貼文對情緒和分享意願的影響
Only misanthropic posts can comfort people? To examine the impact of humorous posts to emotions and sharing intention based on the incongruity theory
蘇婷
Ting Su
向上社會比較對炫耀性消費行爲意圖之影響──以大學生微信動態炫富現象為例
Upward social comparison and the in-tention of conspicuous consumption: A study of college students on Wechat Moment
唐淑莊
Tong Suk Chong
(摘要投稿)器官捐贈新聞的媒體框架:分析臉書的新聞報道內容及受眾回應
Media Framing in Organ Donation: Content and Audience Analysis of Organ Donation News Stories on Facebook
曾鈺茜
TSENG YU CHIEN
回饋還是理念能打動你? —以自我決定理論探討群眾募資贊助行為
Which Appeals to You more, Rewards or Idea? ——DISCUSSION OF SPONSORSHIP BEHAVIOR OF CROWDFUNDING ON THE BASIS OF SELF-DETERMINATION THEORY
費翠
Tsui FEI
探討台灣倫理消費運動者輪廓及日常消費行動價值與抵抗
Profiling Ethical Consumerism activists in Taiwan and exploring their action, value identity, and resistance in everyday life consumption
余國強
Vinnie Guo-Chiang Yu
大傳系學生對學習環境滿意度影響要素之分類研究:Tetraclasse模式之應用
The Application of the Tetraclasse Model to the Study of Mass Communication Majored Student''s Satisfaction in the Learning Environment
王丰怡
Wang Feng-Yi
熟悉的視角最對味? 第一人稱視角廣告對自我效能及廣告效果的影響
The Perspective Matters! The Influence of First-person Perspective Advertising on Self-efficacy and Advertising Effectiveness
王楠
Wang Nan
作為互文語言遊戲的「彈幕」:以《【古箏】千本櫻》為例
“Bullet Subtitle” as Intertextual game:A case study
王睿揚
Wang Rui-Yang
道歉比否認更能帶風向?以形象修復策略檢視社群媒體上的輿論炒作
Apology is a Better Strategy to Exercise Spin Control than Denial? Examining Public Opinion on Social Media Hype with Image Restoration Theory
王姝
Wang Shuh
(摘要投稿)多媒介時代兩岸大學生倫理觀比較研究
A Comparative Study on the Ethical Perceptions of College Students on Both Sides of the Taiwan Straits in the Multimedia Era
王孝勇
WANG,HSIAO-YUNG
跨性別國家主義:「謝尖順事件」之媒體語藝框架分析
Constructing Transgender Nationalism: A Rhetorical Framing Analysis of Media Discourse of the “Hsieh Chien Shun Event”
曹琬凌
Wan-Lin Tsao
紀錄片的時間政治:《老鷹想飛》的媒介化故事效應
Politics of Documentary in Time: The Mediatized Story Consequences of “Fly, Kite Fly”
戴皖文
Wan-Wen Day
小而美:微網紅的消費者勞動
Small but beautiful: Micro-influencers'' consumer labor
陳芛薇
Weiweoi
(摘要投稿)製造甘願:中國新聞媒體實習勞動
Manufacturing Consent: the Intern Labour of Chinese News Media
文品堯
Wen Ping Yao
虛擬飯局能撫慰人心嗎? 探討閱聽眾觀看吃播影音之使用與滿足
Could virtual meals comfort people?To discuss Uses and Gratifications of audiences watching YouTube food broadcast video
黃琝戩
Wen-Jian Huang
芒果乾或亡國感?台灣民眾對香港反送中運動的媒體信任、風險感知、情感態度與行為意圖分析
Effects of media trust, risk perception, affective attitude and behavioral intention on the Issue of Taiwanese towards 2019 Anti-Extradition Law Amendment Bill Movement
張文馨
Wen-Xin Zhang
本土恐怖類型電影的實踐:以《紅衣小女孩》系列電影為例
巫尹文
WU YIN WEN
投資越多越喜歡?
以投資模型檢視偶像養成選秀節目中追星行為
The more you invest, the more you like? 
Examine the fan behavior in idol cultivation talent shows through the investment model
王晓晴
Xiaoqing WANG
(摘要投稿)社会化文学新闻及其公共潜能 对“澎湃·镜相”写作大赛获奖作品的话语分析
Social Literary Journalism and its Public Potential: A discourse analysis on
楊鎵民
Yang Jia Min
(摘要投稿)重構「韓粉」:網路新聞媒體對韓國瑜支持者的形象再現與詮釋
Reconstruction of “Han fan”:The representation of Han Kuo-yu''s supporters in online news media.
楊承賢
Yang, Cheng-Xian
食安新聞與危機因應:報導資訊對閱聽眾之感知與行為影響
Food Safety News and Crisis Response: The Impact of News Information on Readers'' Perception and Behavior
楊意菁
Yang, Yie-Jing
環境議題的媒體關注與框架分析:以空氣污染議題為例
Media attention and framing analysis of environmental issues: Taking air pollution issue as an example
黃彥瑄
Yen-Hsuan,Huang
國族重構:《返校》觀看者的「國族認同」解讀
Reconstruction of Nationalism: A Study of National Identity for Viewers of Detention
張蔭淥
YIN-LU CHANG
當即時通訊進入組織溝通-- 以永和社區大學瓦磘溝願景社為例
IM LINE Used into Organization Communication --The Cases of The Vision of the Wayaogou River Association in Yonghe Community College
王右君
Yow-Jiun Wang
公視越南語新聞及其社群網站中的新住民參與
The New Residents'' participation in PTS Vietnamese News and its social network site
余佳靜
Yu Chia-Ching
以遷移理論初探反送中事件對台灣民眾亡國感之影響
The initial study for the sense of national subjugation of people in Taiwan under Hong Kong Anti-Government Protest as transportation theory
游明瑜
YU MING YU
(摘要投稿)航空業廣告文本的神話分析: 低成本航空公司與全服務航空公司的對比
The Analysis of Myth in the Advertising Text of Airlines : the Comparison of Low Cost Carrier and Full Service Carrier
賴玉釵
Yu-Chai Lai
〈閱聽人跨媒介詮釋自然書寫「圖像化」交流基礎及歷程初探:以《法布爾昆蟲記》及改編版本為例〉
Preliminary Investigation of Audience''s Transmedia Interpretation of Nature Writing Visualization: Examples of Picture Book and Science Play Adapted from Souvenirs Entomologiques
鍾詠昕
Yungshin Chung
國軍官兵手機遊戲涉入及使用動機與工作效能之關係-檢驗心流體驗的效果
The relationship among the Involvement of Mobile Game, Motivation and the Effectiveness-The Test of Flow Experience by Mediating Effect
張玉佩
Yu-Pei Chang
智慧科技下的性別陷阱
The traps of gender/sexuality in the artificial intelligence age
趙珮穎
Zhao,Pei-Ying
媒體框架、國軍社會責任與外部聲望感知對官兵離退職傾向之影響
The Influences of Media Framework, National Military Social Responsibility and External Prestige Perception on The Propensity of Officers and Soldiers to Leave Their Postsitions
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